Journey to Becoming an Influencer

Kristen Casenove, editor and owner of the parenting website Whiskey Tango Foxtrot, began her influencer journey when her husband’s military career relocated their family to Europe. Casenove created a blog to keep in touch with family over the long distance and time zone differences. Beginning as a travel diary, Whiskey Tango Foxtrot slowly branched out into DIY, parenting, and recipe posts. The diversity of content soon attracted an engaged following of other military spouses and moms.   

Casenove didn’t write sponsored posts at first, but after deciding to be a stay at home mom she realized sponsored posts were a great way to earn extra income for her growing family. A fellow influencer referred her to Linqia and Casenove signed up to receive program invitations.

“I’ve received more great opportunities with my favorite brands through Linqia than any other sponsored program partner. Also, Linqia’s performance-based payment means I’m rewarded for developing an engaged audience.”

How Has Linqia Helped

Linqia’s sponsorship opportunities helped Whiskey Tango Foxtrot transform from a small website to a small business. Since joining Linqia, Casenove has participated in over 25 programs, creating more than 250 sponsored blog stories and social media posts. Her content has inspired 1,700+ audience members to visit the sponsoring brands’ landing pages and learn more about the product or service. Casenove loves that Linqia’s performance-based compensation allows her to grow her program earnings over time by optimizing her sponsored content creation and sharing strategies. Also, the Linqia platform connects Casenove with her favorite major brands like Nestle Toll House, Gerber, and Nickelodeon. She’s happy to be a part of exciting programs that bring value to her audience.

Read more from Whiskey Tango Foxtrot in our blog post on her insider social media strategies.