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352

Marketers on The State of Influencer Marketing in 2017

78% cite determining ROI as their top challenge in 2017; 50% of marketers report performance-based pricing models are the most effective according to new Linqia survey SAN FRANCISCO, CA (PRWEB) NOVEMBER 30, 2016 – Linqia, the first performance-based influencer marketing platform, today released the results of The State of Influencer Marketing 2017, a survey designed […]

355

Tips for Creating Your First Sponsored Video

Influencers with the ability to create a quality sponsored videos are in high demand. Brands are increasingly requesting video content in influencer programs, which is unsurprising considering mobile video consumption rises 100% every year and 80% of users recall a video ad they viewed in the past 30 days. Recipes and how-to tutorials are popular […]

356

Linqia Wins 2016 Grand Stevie and Stevie® Award for Company of the Year

“We are honored and humbled by the results of the 13th annual Stevie Awards for Women in Business. Winning Company of the Year is a true testament of our team’s drive to build Linqia into the strong, reputable company it is today. Our Gold and Silver awards for Campaign of the Year in three categories also proved that our performance-based business model is empowering national brands to realize the true business value of influencer marketing.”

357

It’s Time for Influencer Marketing to Grow Up

This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning to start influencer marketing programs in the next year. However, despite its increasing popularity, six out of ten […]

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The Anatomy of Top Performing Sponsored Content

Research shows that influencer marketing can sway the opinions of today’s consumers more effectively than traditional advertising. According to Nielsen, recommendations from people consistently tops the trust rankings across all generations, beating out websites, TV ads, newspaper ads, and editorial content. As a result, brands and agencies are increasingly turning to influencer marketing, a tactic […]