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Note: This article first appeared in Adweek’s SocialTimes. According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode well for the ads that support them. As a result, more and more brands are turning to influencer marketing to establish meaningful connections with […]
75% of brands today use influencer marketing in some capacity. And it’s not just because of its immediate results. While brands certainly love seeing engagement and awareness spike during a live program, they’re also excited about the continued value influencer programs deliver after conclusion. Here are three major benefits that continue to roll in the following […]
Blogging is more popular than ever, with 6.7 million blogs published worldwide. And when nearly 70% of US online consumers trust information and advice from blogs, it’s no wonder they are such an important part of influencer marketing programs today. Blog owners know, however, that expanding audience reach, continuing to grow blog readership, and driving […]
People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content and only 1% of Millennials say ads make them trust brands more. So how can […]
Waiting to Approve Influencer Content Hurts More Than It Helps
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a study by Tomoson. We live in a world where word of mouth marketing holds much […]
5 Ways Influencer Marketing Trumps Traditional Advertising
The Importance of Disclosures in Influencer Sponsored Content… Have you ever wondered why we require influencers to include a disclosure pixel on their stories or the hashtags #sponsored and/or #ad before the unique “ooh.li” link on social posts? It’s to remain compliant with federal law. The U.S. Federal Trade Commission (FTC) exists to protect consumers from […]
A whopping 93% of brands use content marketing to populate their social media channels, but according to the Content Marketing Institute 50% of B2C companies say “creating engaging content is a key challenge, second only to measuring content effectiveness.” Quality content creation is the heart of any successful influencer program, so it’s no surprise marketers […]
Think about the women who have inspired your life – mothers, grandmothers, best friends, mentors, sisters, etc. These women are our everyday heroes and maybe they don’t always get the thanks and recognition they deserve for impacting our lives so positively. Now is the time to change that. Now is the time to share our […]
We are proud to announce Linqia has been named a finalist in the Most Effective/Measurable Campaign category at the 2016 Digiday Content Marketing Awards! The Digiday Content Marketing Awards is an annual awards event honoring partners and brands who display excellence in content marketing. The Most Effective/Measurable Campaign Award recognizes “creative work that has produced […]
This article originally appeared on Business2Community as “Why ‘Power-Middle’ Influencers are Crushing Kim Kardashian.” Celebrity endorsements have been around forever, but are they being usurped by a new type of authority? The internet has given previously inaccessible power to the average person. Now that anyone can be seen and heard by people all over the […]
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