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A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria Sipka, cofounder and president Linqia Previously the COO at Xing, a European business social network, […]
Being Melody earns thousands of dollars through Linqia while getting her PhD.
Are Top-tier Celebrity Influencers Worth it for Brands?
Take a moment and think of the last meeting you were in. Do you remember what was said? Unless you’re a robot, odds are you’ve forgotten at least half of the discussion. The average brain will forget 46% of a conversation after 20 minutes; after a day, that percentage jumps to 66%. But, there are […]
Influencers enjoy partnering with Linqia because it allows them to work with brands they love while simultaneously being compensated for sharing their blog stories, photographs, and social posts. But, as many influencers come to find out early on, it takes more than a simple post to successfully and effectively monetize a blog. We caught up […]
Linqia influencers, old and new, are familiar with the Ooh.li link, Linqia’s proprietary link shortener prefix. Incorporating Ooh.li links into each program is important for two reasons: 1) all valid traffic from your posts are driven through these links; and 2) Linqia influencers are compensated based on the amount of traffic they drive. As a […]
How to Ride the Latest Marketing Waves Without Wiping Out
Move out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to Pew Research. And marketers today share the same concern as their counterparts from a few generations ago: How do brands reach and effectively market to a large group that possesses so much buying power? For […]
In a world where first impressions last a lifetime, nowhere is this more evident than the Internet. This is especially true for influencers, as their blogs serve as a content hub and storefront – the place their audiences go to find engaging, helpful, or informative content about topics and products they care about. It’s no secret […]
A common question among influencers remains: How do I get more engagement on my posts? A deeper look into our BISSELL ProHeat 2X® Revolution® Pet Upright Carpet Cleaner program revealed one way to increase audience engagement. Use more photos! 83% of the posts with the highest engagement included four or more photos. Influencers spaced the photos throughout […]
Influencer marking is on the rise! Studies show that 74% of consumers rely on social networks to guide purchase decisions, as there is an growing mistrust of corporate retailers. As a result, 75% of brands have turned to influencer marketing and sponsored posts to help them reach consumers in an authentic way. If you currently […]
Lorraine Ladish, owner of the Latina lifestyle blog Viva Fifty!, aims her content at men and women over 50 years old who want to live life to the fullest. She has hit her program milestone in all of her Linqia collaborations and shares how working with influencer marketing programs has helped her go from a single mother on […]
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