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In the world of influencer marketing, blogging is key. In fact, 45% of marketers selected blogging as their most important content. When brands come to Linqia, they’re looking for influencers who know how to tell a powerful story, one that can inspire an audience to take action. The best influencers are the ones whose blog […]
Dorot, a food brand that produces pre-portioned fresh garlic and herbs, wanted to drive audiences to their newly designed website and encourage new consumers to try their product. Over 60 Linqia influencers with an interest in cooking were invited to purchase Dorot products from their local Trader Joe’s and Whole Foods stores then craft blog […]
Social media celebs Ry Doon and Zach King on Vine’s demise
How to Create a Killer Influencer Marketing RFP
A version of this was originally published on Happiest Mama. Running a blog is a fun creative outlet, but every once in a while it’s nice to be rewarded financially for your blogging efforts by monetizing your blog. Wondering how to monetize your blog? Consider Linqia! If you’re thinking of becoming a Linqia influencer, follow […]
5 Key Questions to Ask in an Influencer Marketing Vendor Review
According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall media mix. But what does a successful influencer marketing program look like? The most effective influencer marketing programs contain […]
Most influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, and social posts. But what good is all of that content if it is so specific that it can’t be used after the program ends? Many brands and agencies launch influencer marketing programs to fulfill […]
Influencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, influencer marketing programs help brands address some of their biggest marketing challenges, including increasing awareness, engaging consumers, launching new products, and driving audience action. However, despite influencer marketing’s growing popularity, more than half of marketers […]
Email newsletters are one of the most persuasive marketing mediums with click through rates 12x higher than social media marketing. Previously, we covered the basic steps of setting up a newsletter that is both inexpensive and effective at engaging your audience. Now that you’ve already established your newsletter, it’s time to dive deeper into advanced […]
You’ve just confirmed participation in your first Linqia program, congrats! What happens now? Before diving into content creation and promotion, there are a few best practices and important tips to keep in mind that can help make your first program a success. We’ve spoken to Linqia’s Influencer Success Team and gathered their top seven do’s […]
