Entries by Nader Alizadeh

Facebook’s New Branded Content Policy: What it Means for Brands and Influencers

Facebook recently announced an update to its branded content policy that allows organizations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand. This move validates something we’ve always believed in at Linqia – that the content generated through influencer marketing programs […]

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How to Crush a Sponsored Program

Catherine Pappas, a food blogger and owner of Living the Gourmet has participated in over 20 Linqia programs with great success. Catherine shares her advice for reaching your program milestone, finding your tribe, and finding creativity in sponsored content. You’ve met your program milestone on nearly every one of your Linqia program– well done! What are […]

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The Science Behind Effective Influencer Marketing

Influencer marketing delivers results On average, businesses generate $6.50 for every dollar invested in influencer marketing and 51% of marketers found that customers acquired through influencers were of higher quality than their average customers. It’s no wonder 75% of marketers today use some form of influencer marketing. However, there is still a major misconception that […]

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4 Tips to Better Match with Quality Influencer Programs

Linqia’s goal is to connect brands with quality influencer who are passionate about creating honest and compelling content for their audiences. We work with brands of all shapes and sizes from CPG brands like Nestle and Mezzetta to hospitality companies like Hotels.com, all of which  come to Linqia to run influencer programs. Each brand has specific […]

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Avoiding Traffic Fraud in Influencer Marketing

There’s a lingering, yet valid, question in influencer marketing circles today – how can we protect click value and combat traffic fraud? Clicks alone used to be enough to prove a campaign was working, but technology today empowers marketers to track the source of these clicks and many aren’t liking what they see. A study […]

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5 Memorable Influencer Stories from Gerber Good Start

Last summer, Linqia Storytellers partnered with Gerber Good Start to activate an influencer marketing campaign around real parents finding joy in everyday life with their newborns and infants. This program promoted Gerber’s ongoing #FormulaForHappiness campaign and encouraged parents to share their own formulas for happiness during the early days of parenthood. Linqia Storytellers also included […]

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We’re Growing! Two New Execs + 150% Year/Year Growth

When you’re different, you’re special, and people take notice. As we enter our second consecutive year of profitability and sustained 150% year over year growth, Linqia’s unique offering as the only performance-based influencer marketing platform has been proven beyond a doubt. We also enjoy a 93% customer renewal rate on top of our rapid growth. […]

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Influencer Marketing: Pay per Post or Pay for Results?

Want a successful influencer marketing program? You only need to make one decision. Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5 tips to nail your next Influencer Marketing campaign,” or the tantalizing, “Insider Secrets of Influencer Marketing.” There […]

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How to Take Mouthwatering Food Pics

The internet is a mostly visual medium, and any content creator can attest to the importance of displaying amazing photography in attracting engagement and new followers. This is especially true for websites and social channels which frequently feature food-related content. Veteran Linqia influencer Catherine Pappas of Living the Gourment creates breath-taking food photos to highlight her wonderful original recipes, and the […]

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