We are proud to announce Linqia has been named a finalist in the Most Effective/Measurable Campaign category at the 2016 Digiday Content Marketing Awards! The Digiday Content Marketing Awards is an annual awards event honoring partners and brands who display excellence in content marketing. The Most Effective/Measurable Campaign Award recognizes “creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.”
Linqia was named a finalist for our 2015 Storybook with Thymes, an independent home fragrance company committed to artisan craftsmanship and dedicated to deepening connections through the love of fragrance..
Thymes came to Linqia because it needed to increase brand awareness in a highly targeted and cost efficient way. Thymes knew it could reach its target audience with an influencer marketing program featuring authentic content, but it also needed the awareness to generate product sales. Additionally, Thymes required that the influencer-generated content adhere to the same high quality standards as its brand, maintaining a luxury aesthetic through an authentic lens.
Linqia developed a program for Thymes designed to raise awareness with a new audience, a “look-alike” of its most profitable demographic (women age 25 – 55). With Thymes’ goal to position their products as an upscale gift option in mind, Linqia created a two-flight influencer marketing program targeting people leading up to Mother’s Day and the winter holidays. Linqia matched Thymes with 71 “power-middle” Storytellers who are defined as individuals with audience between 10,000 and 250,000. Each Storyteller’s audience reached women age 25 – 55 with a propensity to gift luxury home fragrances.
Linqia’s Storytellers created content about the meaning of Mother’s Day gifts and memories of maternal figures in their lives, tying in the role scent plays in memory. In the posts, Storytellers highlighted Thymes as a thoughtful gift option. Content during the holiday program focused on decorating for the season and sharing curated gift guides featuring Thymes products.
At the program’s conclusion, Linqia was able to drive a whopping 423% more purchases than the target goal. Additionally, the program reached 385% more people than the target, generated 208% more blog and social posts about Thymes products and drove 714% more engagement around the Storyteller content than anticipated.
The winners of the Digiday Content Marketing Awards will be announced on May 18th at an awards gala in New York City. To learn how Linqia has been able to deliver similar results for over 150 brands, check out our Case Studies section.