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Top News and Stories. Below are Linqia’s favorite stories shaping our industry. Instagram Chief Outlines Key Areas of Focus for the App in 2023 TLDR: Instagram chief Adam Mosseri outlined three key priorities for 2023 including 2) Inspiring people to be creative, 2) Helping people discover things they love, and 3) Sparking connections between […]
November was a busy month in the world of social media and influencer marketing. Below are Linqia’s favorite stories shaping our industry. Meta Announces New Creator Monetization Tools TLDR: November kicked off with Creator week for Meta, where the company announced new monetization tools including fan subscriptions for all creators, IG Reels gifts, fan donations, […]
The integration brings precise AI capabilities to Linqia’s proprietary platform, offering increased accuracy when matching influencers to specific campaign needs SAN FRANCISCO (November 14, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced an integration with Google Vision AI that brings advanced AI capabilities to Linqia’s proprietary Resonate platform. Vision AI […]
The partnership recognizes Linqia as a vetted source of knowledge and technical expertise to optimize brands’ Pinterest influencer campaigns SAN FRANCISCO (October 25, 2022) – Linqia, the calm in the chaos of influencer marketing, today announced it is part of the Pinterest Business/Agency Program. Adding another great social platform partnership to its portfolio, this partnership […]
Linqia now offers brand marketers direct access to the TikTok Creator Marketplace, providing first-party data and robust analytics SAN FRANCISCO (October 18, 2022)—Linqia, the calm in the chaotic sea of influencer marketing, today announced that the company has been named an Official TikTok Marketing Partner. The partnership lets Linqia directly integrate with the TikTok Creator […]
Keith Bendes, Vice President of Strategy at Linqia, speaks about how brands can successfully scale using influencer marketing.
The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.
VP of Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology.
The 2022 Marketing Calendar: A Quick Inspiration Guide for Influencer Campaigns By Sarah Fruy, VP of Marketing It’s never too late to plan ahead. As marketers, particularly in the always-on influencer marketing space, it often feels like we are stuck in a constant cycle of planning ahead. By the time major holidays show up, we’re […]
The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion.
Linqia has partnered with NetBase Quid to bring sophisticated social listening analysis to the influencer marketing space, informing influencer identification, creative strategy and measurement of a brand’s share of voice. “Understanding what’s happening in the social sphere at both the brand and category level unlocks a trove of valuable data,” says Daniel Schotland, COO of […]
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