A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka  and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria Sipka, cofounder and president Linqia Previously the COO at Xing, a European business social network, […]

Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing that it would destroy the relationships between consumers and advertisers. Yahoo’s VP of Advertising, Nick Hugh, […]

If 2015 was the year that content marketing went mainstream, then 2016 will be the year that influencer marketing is taken seriously. AdWeek has declared it the “next big thing,” and it seems the rest of the marketing industry agrees. Currently, over 75% of marketers are currently using influencer marketing in some form.  To add to […]