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What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
As a marketer, staying up-to-date with the latest marketing channels and platforms is crucial. Lemon8 App, a social media platform owned by ByteDance and designed to compete with Instagram, has been generating buzz lately thanks to its connection with TikTok. In a recent article by Digiday, industry experts, including our own Keith Bendes, share their thoughts on Lemon8’s current state and its […]
A Proven Framework for Measuring Influencer Marketing
Measurement is still the #1 challenge brands are facing with influencer marketing campaigns. Check out this Advertising Week feature developed in partnership with our very own Keith Bendes. We have to go beyond vanity metrics as an industry and unlock the untapped potential and true impact of influencer campaigns by focusing on total business impact (TBI).
Want a Taste of Lemon8? Here’s What Companies Need to Know
Downloads for TikTok’s sister app, Lemon8, surged in April. But small-business owners need to ask: Is this new app suited to their brand’s needs?
Can AI Help Influencer Marketing Campaigns Reach Their Full Potential?
Check out this CMSWire article about AI’s potential to boost influencer campaigns, and how Linqia detects fraud activity using AI.
15 Communications Pros Share Ways AI Is Impacting Their Work
AI is set to transform our industry by revolutionizing influencer identification, brief creation, content optimization, and performance tracking.
13 Special Efforts Smart Comms Teams Undertake In The Summertime
Want to learn how to effectively engage your audience during the summer months? Discover the efforts that smart comms teams undertake in the summertime in this insightful Forbes article.
Linqia Announces Ideate, a New GenAI Tool for Influencer Marketing
The new Generative AI tool analyzes attributes of top-performing social media posts to optimize creator and influencer campaign performance Linqia, the calm in the chaos of influencer marketing, today announced the launch of Ideate, a cutting-edge GenAI tool that identifies and analyzes relevant, top-performing posts on social media to inform influencer campaign strategies. Leveraging the power […]
Thank You – Contact Sales
Thank You! We’ll be in touch soon to set up a time to chat. In the meantime, here are some free resources for you to check out on influencer marketing! Recent News
Whats new in influencer marketing April
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Snap Unveils New Features at 2023 Partner Summit TLDR: Snap impressed the audience with a slew of new features including an expansion of ad revenue sharing (from Snap Stars to anyone with 50,000+ followers, 25 million monthly Snap views and who post […]
Unleashing the Power of Creator Marketing: Key Insights from the Ad Age Creator Summit 2023
The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]
10 Takeaways from Mediapost CPG Insider Summit
Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign, Liquid Death on how they broke the internet with some rocking grandmas, and Aspirin’s […]
