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Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok’s to Michael Cera roaming the streets of New York with skin cleansers. There wasn’t a dull moment, so let’s take this opportunity to look back at the top stories, standout brand influencer campaigns, and reports worth reading […]
That’s a wrap on an incredible 2023. Let’s rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing, the explosion of long-form content, the ever-evolving landscape of AI, and the power of brands embracing viral […]
November wasn’t just turkey day, it was an action packed month in the world of social media and influencer marketing. Let’s break down the top news, best brand influencer campaigns, and reports worth reading. TOP SOCIAL NEWS Musk Tells Advertisers to ‘Go F— Yourself,’ Calls X Boycott ‘Blackmail’ TLDR: during an interview on stage at the […]
Top News and Stories The spookiest month of the year proved to be a good one for the social platforms, as most reported strong quarterly earnings signaling a strengthening media market. Let’s take a look at the top stories from social media, our favorite brand influencers activations, and creator economy reports worth reading in this […]
We’re thrilled to share the insights from our recent session at Advertising Week 2023 🌟 Linqia had the pleasure of hosting a panel featuring industry experts Keith Bendes, Finola Austin, and mega creator Haley Kalil (@haleyybaylee, 7M followers), who shared their wisdom on “How Brands Infiltrate Culture in the Age of Social.” Here’s a snapshot […]
Linqia introduces a first to market offering designed to make it safer and easier for pharmaceutical brands (OTC and Rx) to leverage professional healthcare professionals for their influencer marketing campaigns SAN FRANCISCO (October 17, 2023)—Linqia, the calm in the chaotic sea of influencer marketing, today announced its latest influencer marketing solution, the Healthcare Creator Network […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. TOP SOCIAL NEWS Southeast Technical University in Ireland will offer the country’s first degree in influencing TLDR: The degree will focus on content creation and social media, which will include courses in video and audio editing, business, and critical cultural studies. It’s received a […]
On September 20th, we gathered on the sunny terrace of NeueHouse Venice Beach for our How to Win on TikTok event. It was a morning filled with yummy breakfast treats and invaluable creator insights. 🌞☕ Our discussions on creator partnerships and influencer marketing provided diverse perspectives from industry experts. Here are some key takeaways: 1️⃣ […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Top News and Stories TikTok plans to ban links to outside e-commerce sites and shut down storefronts, all while Shops is on track to lose more than $500 million in the US this year. TLDR: A lot happened in the month of August […]
From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading. Top News and Stories Twitter officially rebrands as X TLDR: As Musk gears up to […]
SAG-AFTRA recently announced a new influencer agreement, which allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union. This is big news for the influencer marketing industry as it demonstrates SAG’s desire and commitment to get influencers to join the union and not be left […]
Top News and Stories Below are Linqia’s favorite stories shaping our industry. Elon Musk wants cage fight with Mark Zuckerberg (yes, really) TLDR: Musk called out Zuck, Zuck said he is in, and now the entire world wants to see it. We doubt it will actually happen, but based on how much training Musk […]
