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In the world of influencer marketing, blogging is key. In fact, 45% of marketers selected blogging as their most important content. When brands come to Linqia, they’re looking for influencers who know how to tell a powerful story, one that can inspire an audience to take action. The best influencers are the ones whose blog […]
Dorot, a food brand that produces pre-portioned fresh garlic and herbs, wanted to drive audiences to their newly designed website and encourage new consumers to try their product. Over 60 Linqia influencers with an interest in cooking were invited to purchase Dorot products from their local Trader Joe’s and Whole Foods stores then craft blog […]
A version of this was originally published on Happiest Mama. Running a blog is a fun creative outlet, but every once in a while it’s nice to be rewarded financially for your blogging efforts by monetizing your blog. Wondering how to monetize your blog? Consider Linqia! If you’re thinking of becoming a Linqia influencer, follow […]
Email newsletters are one of the most persuasive marketing mediums with click through rates 12x higher than social media marketing. Previously, we covered the basic steps of setting up a newsletter that is both inexpensive and effective at engaging your audience. Now that you’ve already established your newsletter, it’s time to dive deeper into advanced […]
You’ve just confirmed participation in your first Linqia program, congrats! What happens now? Before diving into content creation and promotion, there are a few best practices and important tips to keep in mind that can help make your first program a success. We’ve spoken to Linqia’s Influencer Success Team and gathered their top seven do’s […]
Mezzetta®, the #1 producer of glass packed olives and peppers, wanted to raise awareness of their tomato marinara sauce line among parents, foodies, and Millennials in the United States. Influencers in the program made and shared original recipes for Italian inspired dishes featuring Mezzetta marinara sauces. Their stories, recipes, and mouthwatering food photography inspired audiences […]
Influencers create content that attracts followers and inspires action. But in order to gain that following, the content has to be visible. If your content isn’t optimized for discovery, you’re missing the opportunity to gain new followers and increase audience engagement. Content discovery is especially important when it comes to sponsored posts, as program success […]
Optimizing images is wise because people are 92% more likely to view content that has relevant images. Many Linqia influencers boost their program performances by enhancing their sponsored photography with Canva, an online image editing service that’s free and easy to use. Canva has the capability to correct lighting, coloring, and sharpness issues, add graphics, […]
Newsletters are one of the most effective digital marketing methods for influencers, driving more action than display ads and social media. If you don’t send an email newsletter featuring content from your website, you’re likely missing out on engaging and expanding your audience. Newsletters enable you to reconnect with people who’ve dropped off in website […]
It’s only autumn, but the holiday rush is already upon us (just check your local supermarket or discount retailer for proof) ! As most influencers know, the holiday season is the busiest time of year for advertising, and many brands want to reach consumer audiences through holiday-themed influencer marketing programs. In fact, you might already […]
Audiences trust influencers who are authentic in their content, meaning the influencers’ opinions are honest and reflect their real beliefs and values. Maintaining credibility as an influencer is paramount for cultivating and preserving a strong, engaged following. Authenticity is especially pertinent when influencers create sponsored content. If sponsored content feels genuine, the audience trusts […]
People are drawn to an influencer’s ability to tell engaging stories. They attract audiences, compelling readers to learn more and return to discover the next story. Sponsored content is no different. The most successful influencers can create sponsored stories that feel just as authentic and natural as non-sponsored posts, seamlessly weaving in the sponsoring brand, […]
