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You may have noticed that Linqia looks a little different. Today we are excited to officially unveil our new brand, which includes a new logo and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing, tapping into the power of authentic, influencer-generated content to inspire consumers […]
Videos are the most engaging type of online content. Consumers are 56% more likely to engage with video content over images and text and 39% more likely to share videos with their audiences. As a result, 87% of online marketers use video content, and brands and agencies are increasingly interested in influencer programs that use […]
With more than 1.5 billion monthly active users, Facebook is the most popular social media site today. But with recent changes to Facebook’s feed algorithm, brands are struggling to reach their target audience as users’ feeds are now ordered by engagement rather than by the time posted. As a result, more brands are relying on […]
As an influencer, you’ve written tons of content and likely remember most, if not all, of them. But, as a consumer, do you remember all of the content you’ve read? In an influencer program, it’s important to create content that resonates. The first step is writing stories that stick – the kind that people will […]
Influencers enjoy partnering with Linqia because it allows them to work with brands they love while simultaneously being compensated for sharing their blog stories, photographs, and social posts. But, as many influencers come to find out early on, it takes more than a simple post to successfully and effectively monetize a blog. We caught up […]
Linqia influencers, old and new, are familiar with the Ooh.li link, Linqia’s proprietary link shortener prefix. Incorporating Ooh.li links into each program is important for two reasons: 1) all valid traffic from your posts are driven through these links; and 2) Linqia influencers are compensated based on the amount of traffic they drive. As a […]
In a world where first impressions last a lifetime, nowhere is this more evident than the Internet. This is especially true for influencers, as their blogs serve as a content hub and storefront – the place their audiences go to find engaging, helpful, or informative content about topics and products they care about. It’s no secret […]
A common question among influencers remains: How do I get more engagement on my posts? A deeper look into our BISSELL ProHeat 2X® Revolution® Pet Upright Carpet Cleaner program revealed one way to increase audience engagement. Use more photos! 83% of the posts with the highest engagement included four or more photos. Influencers spaced the photos throughout […]
Influencer marking is on the rise! Studies show that 74% of consumers rely on social networks to guide purchase decisions, as there is an growing mistrust of corporate retailers. As a result, 75% of brands have turned to influencer marketing and sponsored posts to help them reach consumers in an authentic way. If you currently […]
Lorraine Ladish, owner of the Latina lifestyle blog Viva Fifty!, aims her content at men and women over 50 years old who want to live life to the fullest. She has hit her program milestone in all of her Linqia collaborations and shares how working with influencer marketing programs has helped her go from a single mother on […]
Blogging is more popular than ever, with 6.7 million blogs published worldwide. And when nearly 70% of US online consumers trust information and advice from blogs, it’s no wonder they are such an important part of influencer marketing programs today. Blog owners know, however, that expanding audience reach, continuing to grow blog readership, and driving […]
The Importance of Disclosures in Influencer Sponsored Content… Have you ever wondered why we require influencers to include a disclosure pixel on their stories or the hashtags #sponsored and/or #ad before the unique “ooh.li” link on social posts? It’s to remain compliant with federal law. The U.S. Federal Trade Commission (FTC) exists to protect consumers from […]
