A common question among influencers remains: How do I get more engagement on my posts? A deeper look into our BISSELL ProHeat 2X® Revolution® Pet Upright Carpet Cleaner program revealed one way to increase audience engagement. Use more photos!
83% of the posts with the highest engagement included four or more photos. Influencers spaced the photos throughout their posts, supporting their reviews and thoughts about the BISSELL ProHeat 2x with a cute snap of their pet(s) or image of the product in action.
Images get 94% more views than those without, and articles with an image every 75-100 words get twice the amount of social shares than articles with a lower image to text ratio.
The increased engagement on these posts isn’t by accident or coincidence. Digital marketing expert Jeff Bullas states that articles with images get 94% more views than those without, and articles with an image every 75-100 words get twice the amount of social shares than articles with a lower image to text ratio. Images work wonders for engagement on social posts, too. Social media management platform Buffer reports that tweets with images receive 150% more retweets than those without. Whether you create a collage of photos to share on social or choose your favorite to feature with your message, including a photo is the way to go.
In this program, Linqia influencers were given opportunity to try the BISSELL machine and demonstrate how it worked on pet messes as they prepared their homes for holiday visitors. Influencers documented their cleaning processes with original photography, including before and after photos of their carpets and upholstery, and featured their adorable furbabies who made the messes in the first place.
Check out five top moments from the BISSELL ProHeat 2X program, all pulled from a group of the top performing posts. As you can see, each story included at least four photos, which resulted in increased engagement. As you continue to match with Linqia programs, keep quality photography to support your stories top of mind.
“With the holidays fast approaching, I need to prepare my home for my family. We started a new tradition last year, where my family who lives in the cold weather of Wisconsin and Illinois, come to stay with us here in warm and sunny Southern California for Christmas. There are ten of us plus my two dogs, Pablo, our Chihuahua, and Harley our pug. The dogs spend most of the day outside basking in the sun and playing in the yard, while at night; they come in and sleep with us. Needless to say, they track in a lot of dirt and shed like crazy. So today, I want to share some tips for deep cleaning your carpet when you have pets.
This is Pablo and Harley. They have been a part of my family for well over ten years and no matter how much they shed or how much dirt they track in, it’s worth it to clean! I mean, how can you resist these faces?”
“Two cats and a toddler walk into a room…
And all I can do is hope that whatever mess they make is easy to clean up. Because wherever there are pets and toddlers, there is sure to be a mess.
One thing I swear by is deep cleaning the carpets every few months. It not only gets out stains but it freshens up the carpets, especially around the holidays. It’s inevitable that something will spill or someone will track in mud and snow. So not only do we clean the carpets before the holidays, but we usually give them a good cleaning afterwards, too.”
“Poop, pee, vomit, muddy paws, spills…these are all things that come with taking care of a dog. Sure there are ways you can prevent messes from occurring more often, but inevitably accidents are going to happen no matter what, it’s just part of having a dog. Sometimes Trey and I joke about how having Jack and Keeper are like having two smelly room mates.
Unfortunately, dogs don’t have shoes they can kick off every time they get home from being outside, so that means all the bacteria and germs they picked up on their paws from the dog park, sidewalks, etc get transferred onto our rugs and other parts of our home. Vacuuming helps keep pet hair and dirt in check, but for stains, odors and bad bacteria, we up the ante.”
Sunny Sweet Days
‘Tis the season for out-of-town visitors, and spontaneous gatherings. Plan a painless impromptu holiday party using the following tips which include a tasty (yet simple!) recipe and a few ways to deep clean your home! You don’t have to spend a fortune on food. Holiday potlucks are actually a lot of fun! Set out bowls of these seasoned oyster crackers in various spots where people will be mingling. During high traffic weeks, tidy up what matters by focusing on the important zones. This means keeping the kitchen and guest bathroom clean, and staying on top of pet hair and crumbs in the living room.”
“Although I love my little Loki with all my heart, sometimes I just can’t deal with the endless shedding (seriously, it’s insane!) The crazy thing is, he NEVER use to shed. He would jump up in my bed, lounge on the couch and even roll around on the rugs (one of his favorite pastimes) and nothing, not a single strand of hair.
Then all of a sudden, about three months ago, BOOM, hair city! I would be brushing my teeth and there’s Loki’s hair on the rugs in the bathroom. I would be curling up in bed with a good book and WAM, my fluffy pillows would be covered in hair. Since my family hosts most of our holiday events at my house, I wanted to make sure the house was in tiptop shape and free of dog hair.”
Visit our BISSELL ProHeat 2X case study to learn more about the program, and check out the Linqia Help Center for more tips on how to increase engagements with your sponsored content.