Influencer Marketing Fraud Prevention

How to Prevent Influencer Marketing Fraud and Keep Your Brand Safe

A recent exposé in The New York Times found that one company has created over 3.5 million automated accounts, each sold multiple times, providing its customers with an excess of 200 million followers on Twitter. Additionally, Facebook recently…

How To Overcome The Top Four Influencer Marketing Challenges Of 2018

This article was originally published in Forbes.  Influencer marketing shows no signs of slowing down in 2018. A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their…

Why Influencer Marketing Will Dominate Media In 2018

This article was originally published in The International Business Times.  Keyword stuffing, link building, QR codes, and automated cross-channel posting — all were once promising marketing tactics and strategies that have since been…

Linqia Appoints Daniel Schotland as Chief Operating Officer

We are proud to announce that Linqia has appointed Daniel Schotland as Chief Operating Officer. Daniel joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. He brings nearly 20 years…

Selecting The Right Influencers: Three Ways To Ensure Your Influencers Are Effective

This article was originally published in Forbes. With nearly 50% of marketers upping their influencer marketing budgets in 2017, it’s clear that influencer marketing is an effective tactic. Influencer marketing programs, however, are…

Linqia Named Finalist in Three Categories in 2017 PR Daily’s Content Marketing Awards

We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories. PR Daily’s Content Marketing…

Building with a Purpose: How Businesses Use AI for Scalability and Success

What if I told you that we’re already living amongst artificial superhuman intelligence? Well, it’s true! Although we don’t have robots making our breakfast each morning (yet), we are living and working with AI. In this post, I will prove…

Linqia Named Finalist in 2017 Digiday Awards for Influencer Marketing

We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration  category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies,…

AI in Influencer Marketing: Buzz or Real Value?

This article was originally published in Adweek. When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins.…

New Linqia Performance Platform Has Launched to Transform Influencer Marketing into a Scalable Media Channel

Influencer marketing has traditionally been viewed as a way for communications professionals to increase awareness and drive engagement around a brand, which is why 78% of marketers cite determining ROI as their top influencer marketing challenge…

[White Paper]: The Influencer Marketing Landscape 2016

To combat advertising recoil, brands and marketers are increasingly turning to influencer marketing, which empowers them to reach their target audiences through trusted voices. In fact, three out of every four marketers today use influencer…

Linqia Named Finalist in 2017 Content Marketing Awards for Influencer Marketing

We are proud to announce that Linqia has been named a finalist in the 2017 Content Marketing Awards in the Best Use of Influencer Marketing category. The Content Marketing Awards are presented and owned by the Content Marketing Institute…