3 Influencer Marketing Metrics that Matter

Influencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, influencer marketing programs help brands address some of their biggest marketing challenges, including…

The Cost of Influencer Marketing: Choosing the Right Pricing Model

A version of this article originally appeared on The Huffington Post.  Consumers today don’t trust traditional advertising; they trust people. According to Nielsen’s Global Trust in Advertising Report 2015, consumers trust personal…

3 Signs It’s Time to Scale Your Influencer Marketing Program

Consumers today trust personal recommendations and online reviews more than traditional advertising. As a result, influencer marketing is becoming a staple in today’s digital marketing mix - according to Gartner, 35% of marketers already have…

Why Your Influencer Marketing Strategy Needs a Reboot

This article originally appeared in EContent. In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers.…

Influencer Marketing & SEO: The Gift that Keeps on Giving

Influencer marketing is on fire. 81% of marketers say influencer engagement is effective and another 51% believe it attracts better quality customers than other channels. Brands and agencies use influencer marketing to raise awareness and…

How to Pick the Right Influencer Marketing Partner

By now, it’s clear that influencer marketing is not just another buzzword. Not when three out every four marketers use influencer marketing in some capacity or when nearly 60% plan to increase their influencer marketing budgets in the next…

5 Strategies for Repurposing Influencer Content

Ad blocking adoption in the U.S. is growing at a rate of nearly 50% year over year, equating to $21.6 billion in lost ad revenue in 2015. 84% of Millennials admit that they do not like advertising and fewer than 3% trust TV news and magazines.…

Using Influencer Marketing as a Long-Term, Strategic Approach to Increasing Memorability

  The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we…

Linqia Named 2016 OMMA Award Finalist in Two Categories

We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an…

Influencer Marketing: Your Always-On Content Lab

A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of…

The Value of Moving Content – Adding GIFs and Videos Into the Visual Mix

When it comes to influencer marketing, it’s all about the influencers’ ability to bring stories to life and inspire audience action. One surefire way to increase audience engagement is to include multiple photos. Linqia’s recent program…

Identifying the Right Influencers for Your Influencer Marketing Program

  People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome…