Vote for Linqia at SXSW 2019!

Are you heading to the SXSW 2019 next year? Linqia has seven proposed speaking sessions that are jam-packed with the expert speakers, trends, and industry insights you need to make your influencer marketing strategy bulletproof. Please…
3-ways-CPG-brands-use-influencer-marketing-to-boost-their-marketing-strategies

3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies

The article was originally published in Adweek. The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences,…
Linqia Finalist in Digiday Technology Awards - Best Influencer Marketing Platform

Linqia Named Digiday Technology Awards Finalist for Best Influencer Marketing Platform of 2018

We are so excited to announce that Linqia has been named a finalist in the 2018 Digiday Technology Awards in the Best Influencer Marketing Platform category. The Digiday Technology Awards recognizes technology platforms that are bringing…
Twitter Tackles Fake Followers

Twitter Tackles the Bots: Celebrities Lose Millions of Fake Followers

The aftershock of the New York Times’ Follower Factory exposé on influencer marketing fraud continues to inspire change in the fight against fake followers. Just yesterday, Twitter announced it will remove tens of millions of fake or suspicious…

It’s Time to End Influencer Marketing Fraud

The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency…

Maria Sipka to share The G.I.V.E Code at The Walmart Women’s Empowerment Summit

We are thrilled to announce that Linqia’s co-founder, Maria Sipka, will be speaking at The Walmart Women's Empowerment Summit, presented by Kimberly Clark. The event will be held at John Q Hammons on Thursday, June 21, as part of the NWA Championship…

The Anatomy of a Successful Influencer Marketing Video

As visual content continues to eclipse long-form content, marketers are using more and more video in their media plans. According to eMarketer, 70% of U.S. marketers are planning to use social video ads in the next 12 months, with Facebook cited…

How to Incorporate Video into Your Influencer Marketing Strategy

Did you know that we watch more than 1 billion hours of video on YouTube each day? Or that consumers retain 95% of a message when it’s watched in a video compared to only 10% when it’s read in text? There’s no denying it - we live in a…

How Coca-Cola and Adobe are Crowdsourcing Social Content

Coca-Cola is among a new wave of established brands that are experimenting with consumers as co-creators for their branded content. Last October, the megabrand launched Coke x Adobe x You, inviting fans of the popular drink to create branded…

Linqia Appoints Bill Sloan as National Director of Shopper Marketing

Former Geometry Global Executive to Drive Shopper Marketing Strategy for Influencer Marketing Leader We are excited to share that Linqia has appointed Bill Sloan as our new National Director of Shopper Marketing. Bill joins Linqia from Geometry…

From Awareness to Sales: 4 Ways Influencer Shopper Marketing Accelerates the Path to Purchase

Shopper marketing is a $100B industry, striving to understand how consumers behave, so marketers can use that insight to make last-minute appeals at the moment a consumer is ready to make a purchase. Given that shopper marketing’s ultimate…

Top Influencer Marketing Trends in 2018

Influencer marketing is now a mainstream marketing tactic. According to a recent Linqia survey of 181 B2C marketers and their agencies, 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% reporting a decrease.…