Linqia & Thymes Named Finalists for 2016 Content Marketing Awards

We are proud to announce Linqia has been named a finalist in the Most Effective/Measurable Campaign category at the 2016 Digiday Content Marketing Awards! The Digiday Content Marketing Awards is an annual awards event honoring partners and brands…

Why “Power-Middle” Influencers are Crushing Celebrities

This article originally appeared on Business2Community as "Why 'Power-Middle' Influencers are Crushing Kim Kardashian." Celebrity endorsements have been around forever, but are they being usurped by a new type of authority? The internet has…

Facebook’s New Branded Content Policy: What it Means for Brands and Influencers

Facebook recently announced an update to its branded content policy that allows organizations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand. This…

The Science Behind Effective Influencer Marketing

Influencer marketing delivers results On average, businesses generate $6.50 for every dollar invested in influencer marketing and 51% of marketers found that customers acquired through influencers were of higher quality than their average customers.…

Avoiding Traffic Fraud in Influencer Marketing

There’s a lingering, yet valid, question in influencer marketing circles today - how can we protect click value and combat traffic fraud? Clicks alone used to be enough to prove a campaign was working, but technology today empowers marketers…

We’re Growing! Two New Execs + 150% Year/Year Growth

When you’re different, you’re special, and people take notice. As we enter our second consecutive year of profitability and sustained 150% year over year growth, Linqia’s unique offering as the only performance-based influencer marketing…

Influencer Marketing: Pay per Post or Pay for Results?

Want a successful influencer marketing program? You only need to make one decision. Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5…

Influencer Marketing is the Answer to Your Ad Blocking Problem

Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing…

Why Top Influencers Love Working With Linqia

Influencers love working with Linqia, for many reasons. Here’s why Linqia is the best influencer marketing platform for bloggers and influencers to work with. Fast Cash Our influencers's favorite reason to partner with Linqia? We pay FAST. All…
accountability

2016: Influencer Marketing’s Year of Accountability

If 2015 was the year that content marketing went mainstream, then 2016 will be the year that influencer marketing is taken seriously. AdWeek has declared it the “next big thing,” and it seems the rest of the marketing industry agrees.…

How is Performance Measured at the Top of the Funnel?

We will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which ones should be most closely monitored. Paid Top of Funnel Media Includes Adwords Paid/Promoted Social Media ads (Facebook,…

The New Top of Funnel Toolkit

In our past posts we explored the history of the top of the marketing funnel and its basic mechanics, but now it’s time to get granular and evaluate the specific tools that are currently being used to inspire consumers into the top of funnel. Almost…