Using Influencer Marketing as a Long-Term, Strategic Approach to Increasing Memorability

  The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we…

Linqia Named 2016 OMMA Award Finalist in Two Categories

We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an…

Influencer Marketing: Your Always-On Content Lab

A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of…

The Value of Moving Content – Adding GIFs and Videos Into the Visual Mix

When it comes to influencer marketing, it’s all about the influencers’ ability to bring stories to life and inspire audience action. One surefire way to increase audience engagement is to include multiple photos. Linqia’s recent program…

Identifying the Right Influencers for Your Influencer Marketing Program

  People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome…

5 Key Influencer Marketing Pitfalls (and How to Fix Them)

A version of this article originally appeared in Social Media Today.  It's official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of…

Introducing the New Linqia Brand

Today we are excited to officially unveil our new brand, which includes a new logo, visual identity and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing,…

Are Top-Tier Celebrity Influencers Worth It For Brands?

A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka  and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria…

Why Your Brand Should Want A Storied Past

Take a moment and think of the last meeting you were in. Do you remember what was said? Unless you’re a robot, odds are you’ve forgotten at least half of the discussion. The average brain will forget 46% of a conversation after 20 minutes;…

Marketing to Millennials? Make Social Ads More Effective

Move out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to Pew Research. And marketers today share the same concern as their counterparts from a few generations ago: How do brands reach…

Approving Influencer Content Hurts More Than It Helps

Note: This article first appeared in Adweek's SocialTimes. According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode…

3 Ways Influencer Marketing Delivers Long-term Value

75% of brands today use influencer marketing in some capacity. And it’s not just because of its immediate results. While brands certainly love seeing engagement and awareness spike during a live program, they’re also excited about the continued…