Influencer Marketing: Pay per Post or Pay for Results?

Want a successful influencer marketing program? You only need to make one decision. Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5…

Influencer Marketing is the Answer to Your Ad Blocking Problem

Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing…

Why Top Influencers Love Working With Linqia

Influencers love working with Linqia, for many reasons. Here’s why Linqia is the best influencer marketing platform for bloggers and influencers to work with. Fast Cash Our influencers's favorite reason to partner with Linqia? We pay FAST. All…
accountability

2016: Influencer Marketing’s Year of Accountability

If 2015 was the year that content marketing went mainstream, then 2016 will be the year that influencer marketing is taken seriously. AdWeek has declared it the “next big thing,” and it seems the rest of the marketing industry agrees.…

How is Performance Measured at the Top of the Funnel?

We will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which ones should be most closely monitored. Paid Top of Funnel Media Includes Adwords Paid/Promoted Social Media ads (Facebook,…

The New Top of Funnel Toolkit

In our past posts we explored the history of the top of the marketing funnel and its basic mechanics, but now it’s time to get granular and evaluate the specific tools that are currently being used to inspire consumers into the top of funnel. Almost…

How Top of Funnel Has Changed… and How It Hasn’t

We could simply make this a two word post: the Internet. But you’ve come here for more than that, right? Our modern marketing funnel started with E. St. Elmo Lewis in 1898, an advertising pioneer who referred to his AIDA system (attract,…

Top of Funnel 101

(4 min read) The marketing funnel, which can also be referred to as the path to purchase, is essentially the different stages a customer will go through as they decide to purchase your product. Every person embarks on a psychological journey…

Path to Purchase: How the Marketing Funnel is Evolving

(3 min read) Welcome to the Linqia blog. This will be the first in a series of posts that introduce Linqia's philosophy and mission, while also sharing our insights into the fast-changing world of marketing. It is no secret that as consumers…