5 Key Influencer Marketing Pitfalls (and How to Fix Them)

A version of this article originally appeared in Social Media Today.  It's official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of…

Introducing the New Linqia Brand

Today we are excited to officially unveil our new brand, which includes a new logo, visual identity and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing,…

Are Top-Tier Celebrity Influencers Worth It For Brands?

A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka  and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria…

Why Your Brand Should Want A Storied Past

Take a moment and think of the last meeting you were in. Do you remember what was said? Unless you’re a robot, odds are you’ve forgotten at least half of the discussion. The average brain will forget 46% of a conversation after 20 minutes;…

Marketing to Millennials? Make Social Ads More Effective

Move out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to Pew Research. And marketers today share the same concern as their counterparts from a few generations ago: How do brands reach…

Approving Influencer Content Hurts More Than It Helps

Note: This article first appeared in Adweek's SocialTimes. According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode…

3 Ways Influencer Marketing Delivers Long-term Value

75% of brands today use influencer marketing in some capacity. And it’s not just because of its immediate results. While brands certainly love seeing engagement and awareness spike during a live program, they’re also excited about the continued…

3 Ways Influencer-Generated Content Tops Branded Content

People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic…

5 Ways Influencer Marketing Trumps Traditional Advertising

Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months,…

5 Ways to Effectively Repurpose Influencer Content

A whopping 93% of brands use content marketing to populate their social media channels, but according to the Content Marketing Institute 50% of B2C companies say “creating engaging content is a key challenge, second only to measuring content…

Linqia & Thymes Named Finalists for 2016 Content Marketing Awards

We are proud to announce Linqia has been named a finalist in the Most Effective/Measurable Campaign category at the 2016 Digiday Content Marketing Awards! The Digiday Content Marketing Awards is an annual awards event honoring partners and brands…

Why “Power-Middle” Influencers are Crushing Celebrities

This article originally appeared on Business2Community as "Why 'Power-Middle' Influencers are Crushing Kim Kardashian." Celebrity endorsements have been around forever, but are they being usurped by a new type of authority? The internet has…