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When it comes to influencer marketing, it’s all about the influencers’ ability to bring stories to life and inspire audience action. One surefire way to increase audience engagement is to include multiple photos. Linqia’s recent program with BISSELL® found that 83% of the posts with the highest engagement included four or more photos, which is […]
People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome considering a study by Offerpop reports that 50% of consumers find user-generated content (UGC) more memorable than brand […]
A version of this article originally appeared in Social Media Today. It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year. For many, influencer marketing programs have proven to […]
Today we are excited to officially unveil our new brand, which includes a new logo, visual identity and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing, tapping into the power of authentic, influencer-generated content to inspire consumers to take action. According to Nielsen, 83% of […]
A version of this article originally appeared in PRWeek. Linqia cofounder and president Maria Sipka and Dom Smales of Gleam Futures take sides on whether linking up with top-tier influencers is always a good look for brands. No by Maria Sipka, cofounder and president Linqia Previously the COO at Xing, a European business social network, […]
Take a moment and think of the last meeting you were in. Do you remember what was said? Unless you’re a robot, odds are you’ve forgotten at least half of the discussion. The average brain will forget 46% of a conversation after 20 minutes; after a day, that percentage jumps to 66%. But, there are […]
Move out of the way Baby Boomers. Millennials are now the largest living generation in the United States, according to Pew Research. And marketers today share the same concern as their counterparts from a few generations ago: How do brands reach and effectively market to a large group that possesses so much buying power? For […]
Note: This article first appeared in Adweek’s SocialTimes. According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode well for the ads that support them. As a result, more and more brands are turning to influencer marketing to establish meaningful connections with […]
75% of brands today use influencer marketing in some capacity. And it’s not just because of its immediate results. While brands certainly love seeing engagement and awareness spike during a live program, they’re also excited about the continued value influencer programs deliver after conclusion. Here are three major benefits that continue to roll in the following […]
People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content and only 1% of Millennials say ads make them trust brands more. So how can […]
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a study by Tomoson. We live in a world where word of mouth marketing holds much […]
A whopping 93% of brands use content marketing to populate their social media channels, but according to the Content Marketing Institute 50% of B2C companies say “creating engaging content is a key challenge, second only to measuring content effectiveness.” Quality content creation is the heart of any successful influencer program, so it’s no surprise marketers […]
