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A version of this article originally appeared in Social Media Today. It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year. For many, influencer marketing programs have proven to […]
10 Ways to Boost Facebook Engagement Without Ads
With 300 million daily active users, Instagram is one of the most popular social networks for sharing photos and videos, particularly about travel, fashion, food, and art. Brands are drawn to Instagram’s ability to capture an audience’s attention with a single photo or video. But did you know that Instagram recently rolled out a new algorithm system-wide that no […]
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You may have noticed that Linqia looks a little different. Today we are excited to officially unveil our new brand, which includes a new logo and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing, tapping into the power of authentic, influencer-generated content to inspire consumers […]
Today we are excited to officially unveil our new brand, which includes a new logo, visual identity and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based approach to influencer marketing, tapping into the power of authentic, influencer-generated content to inspire consumers to take action. According to Nielsen, 83% of […]
Videos are the most engaging type of online content. Consumers are 56% more likely to engage with video content over images and text and 39% more likely to share videos with their audiences. As a result, 87% of online marketers use video content, and brands and agencies are increasingly interested in influencer programs that use […]
With more than 1.5 billion monthly active users, Facebook is the most popular social media site today. But with recent changes to Facebook’s feed algorithm, brands are struggling to reach their target audience as users’ feeds are now ordered by engagement rather than by the time posted. As a result, more brands are relying on […]
As an influencer, you’ve written tons of content and likely remember most, if not all, of them. But, as a consumer, do you remember all of the content you’ve read? In an influencer program, it’s important to create content that resonates. The first step is writing stories that stick – the kind that people will […]
Olive and Ivy shares 350+ pieces of sponsored content across a variety of social channels.
NBC drove 36.2M potential impressions, resulting in 3.7x more engagement for TV Everywhere
Nestlé® Pure Life® achieved 99.5% positive sentiment with Linqia
