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A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of the empowered and always-on consumer, largely because social media has made it easier than ever for people to share […]
“Linqia influencers are one of the top sources of quality traffic to our promotional pages. We recently sent an email survey to a list that was created through Linqia’s influencer marketing program and got a 50% response rate.”
2016 Women’s Influencer Industry and Business Annual Report
Work Your Closet loves the authenticity of Linqia programs.
Influencer Marketing: Your Always-On Content Lab
When it comes to influencer marketing, it’s all about the influencers’ ability to bring stories to life and inspire audience action. One surefire way to increase audience engagement is to include multiple photos. Linqia’s recent program with BISSELL® found that 83% of the posts with the highest engagement included four or more photos, which is […]
Updates to the Linqia platform.
With 211 million pieces of content created every minute, it’s no wonder that catching audience attention is more difficult than ever. Content headlines and titles have a huge impact on audience engagement – a headline can cause traffic to vary by as much as 500%. Compelling headlines are important for influencers because they grab the […]
Influencers can use these 5 must-have tools to improve content and widen influence.
Linqia’s recent program with See Monterey connected the brand with Linqia influencers to raise awareness about fun travel destinations in California’s coastal and scenic Monterey County. All of the program’s top performing influencers featured multiple photographs of Monterey County’s beautiful landscapes, which is unsurprising considering content with relevant images get 94% more views than imageless content. […]
