April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media’s history, and then the news kept flooding in with the fast track passing of the TikTok Ban, Meta giving influencers the ability to create AI bots […]

This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent Manager for the Olympic Channel. The trio broke down the intricate world of brand/athlete partnerships in anticipation of the upcoming Olympic […]

March was another busy month in the world of influencer marketing and the creator economy. From Instagram’s slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It’s not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts […]

These days social is the primary catalyst of culture, and culture determines a brand’s relevance.  Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.  But what exactly is a social first brand, and why are many adopting this approach? Social-first marketing isn’t just […]

Everyone is talking about the potential TikTok Ban and what it means for the future of the platform. The following is a breakdown of exactly what has happened (we will continue to update this page in real time), as well as Linqia’s recommendations for how brands should be reacting to the situation.  What happened? In […]