Influencer

5 Essentials to Ace Your First Sponsored Post

Influencer marking is on the rise! Studies show that 74% of consumers rely on social networks to guide purchase decisions, as there is an growing mistrust of corporate retailers. As a result, 75% of brands have turned to influencer marketing…

Strategies to Grow Blog Readership and Traffic

Blogging is more popular than ever, with 6.7 million blogs published worldwide. And when nearly 70% of US online consumers trust information and advice from blogs, it’s no wonder they are such an important part of influencer marketing programs…

The Importance of Disclosure in Sponsored Content

The Importance of Disclosures in Influencer Sponsored Content... Have you ever wondered why we require influencers to include a disclosure pixel on their stories or the hashtags #sponsored and/or #ad before the unique “ooh.li” link on…

4 Tips to Better Match with Quality Influencer Programs

Linqia’s goal is to connect brands with quality influencer who are passionate about creating honest and compelling content for their audiences. We work with brands of all shapes and sizes from CPG brands like Nestle and Mezzetta to hospitality…
photos

Capturing Childhood: How to Take Beautiful Photos of Your Little Ones

From diapers to summer camps, many Linqia programs feature children as a central part of the story. Including clear, well composed photos of children in these stories is key to engaging an audience and drawing them into the content.  But getting…

Tips for Self-Hosting a Giveaway on your Linqia Campaign

So you’re thinking about self-hosting a giveaway with Linqia – how exciting! It may seem daunting or very time consuming but self-hosting a giveaway can be stress free and dare I say it, fun. Giveaways are a great way to indulge your…

Insights

3 Ways Influencer-Generated Content Tops Branded Content

People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic…

5 Ways to Effectively Repurpose Influencer Content

A whopping 93% of brands use content marketing to populate their social media channels, but according to the Content Marketing Institute 50% of B2C companies say “creating engaging content is a key challenge, second only to measuring content…