Influencer

Linqia Platform Updates

Updates to the Linqia platform.

How To Write Eye-Catching Headlines and Increase Sponsored Post Engagement

With 211 million pieces of content created every minute, it’s no wonder that catching audience attention is more difficult than ever. Content headlines and titles have a huge impact on audience engagement - a headline can cause traffic to…

5 Essential Tools for Influencers Today

Influencers can use these 5 must-have tools to improve content and widen influence.

5 Questions to Ask Before Writing a Sponsored Post

The most successful influencers thrive because they post mindfully. Before sending a tweet or writing a blog entry, they ask questions and think critically about the purpose of the content and what it should achieve. This is especially true…

Increase Your Reach with BuzzFeed and Yummly

Increasing reach size is a concern for many influencers, especially those who want to collaborate with advertisers and brands. Exposing new audiences to your content is a great way to gain new fans. Placing images and text posts on other websites…

Infographic: Tips and Tricks for Success on Instagram

With 300 million daily active users, Instagram is one of the most popular social networks for sharing photos and videos, particularly about travel, fashion, food, and art. Brands are drawn to Instagram’s ability to capture an audience’s…

A New Look for Linqia! Here’s What it Means for You

You may have noticed that Linqia looks a little different. Today we are excited to officially unveil our new brand, which includes a new logo and website. Representing the pages of a Storybook, our new logo visually reinforces our performance-based…

How to Create Quality Videos for Sponsored Programs

Videos are the most engaging type of online content. Consumers are 56% more likely to engage with video content over images and text and 39% more likely to share videos with their audiences. As a result, 87% of online marketers use video content,…

Infographic: Tips and Tricks for Success on Facebook

With more than 1.5 billion monthly active users, Facebook is the most popular social media site today. But with recent changes to Facebook’s feed algorithm, brands are struggling to reach their target audience as users’ feeds are now ordered…

7 Ooh.li Link Essentials

Linqia influencers, old and new, are familiar with the Ooh.li link, Linqia’s proprietary link shortener prefix. Incorporating Ooh.li links into each program is important for two reasons: 1) all valid traffic from your posts are driven through…

Insights

Identifying the Right Influencers for Your Influencer Marketing Program

  People are increasingly wary of ads and brand-created content. Surprisingly, despite the fact that only 1% of Millennials trust brand-created ads, brands continue to spend millions of dollars on expensive ad buys. This can be troublesome…

5 Key Influencer Marketing Pitfalls (and How to Fix Them)

A version of this article originally appeared in Social Media Today.  It's official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of…