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Influencer marking is on the rise! Studies show that 74% of consumers rely on social networks to guide purchase decisions, as there is an growing mistrust of corporate retailers. As a result, 75% of brands have turned to influencer marketing and sponsored posts to help them reach consumers in an authentic way. If you currently […]
Blogging is more popular than ever, with 6.7 million blogs published worldwide. And when nearly 70% of US online consumers trust information and advice from blogs, it’s no wonder they are such an important part of influencer marketing programs today. Blog owners know, however, that expanding audience reach, continuing to grow blog readership, and driving […]
People are weary of branded content. 92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content and only 1% of Millennials say ads make them trust brands more. So how can […]
The Importance of Disclosures in Influencer Sponsored Content… Have you ever wondered why we require influencers to include a disclosure pixel on their stories or the hashtags #sponsored and/or #ad before the unique “ooh.li” link on social posts? It’s to remain compliant with federal law. The U.S. Federal Trade Commission (FTC) exists to protect consumers from […]
A whopping 93% of brands use content marketing to populate their social media channels, but according to the Content Marketing Institute 50% of B2C companies say “creating engaging content is a key challenge, second only to measuring content effectiveness.” Quality content creation is the heart of any successful influencer program, so it’s no surprise marketers […]
Linqia’s goal is to connect brands with quality influencer who are passionate about creating honest and compelling content for their audiences. We work with brands of all shapes and sizes from CPG brands like Nestle and Mezzetta to hospitality companies like Hotels.com, all of which come to Linqia to run influencer programs. Each brand has specific […]
From diapers to summer camps, many Linqia programs feature children as a central part of the story. Including clear, well composed photos of children in these stories is key to engaging an audience and drawing them into the content. But getting kids to sit still or pose for a picture can be challenging, even on when […]
So you’re thinking about self-hosting a giveaway with Linqia – how exciting! It may seem daunting or very time consuming but self-hosting a giveaway can be stress free and dare I say it, fun. Giveaways are a great way to indulge your audiences, promote your blog post and reinforce your relationships with brands. So, that being said don’t shy away […]
