Influencer

Infographic: Tips & Tricks for Using Canva Design Software

Optimizing images is wise because people are 92% more likely to view content that has relevant images. Many Linqia influencers boost their program performances by enhancing their sponsored photography with Canva, an online image editing service…

Building on a Budget: How to Develop a Newsletter for Less than $50

Newsletters are one of the most effective digital marketing methods for influencers, driving more action than display ads and social media. If you don’t send an email newsletter featuring content from your website, you’re likely missing…

5 Ways to Prep Your Page for the Holiday Rush

It’s only autumn, but the holiday rush is already upon us (just check your local supermarket or discount retailer for proof) ! As most influencers know, the holiday season is the busiest time of year for advertising, and many brands want to…

5 Tips for Maintaining Authenticity in Sponsored Content

  Audiences trust influencers who are authentic in their content, meaning the influencers’ opinions are honest and reflect their real beliefs and values. Maintaining credibility as an influencer is paramount for cultivating and preserving…

Tips from the ISM Team: The Framework for a Sponsored Story

People are drawn to an influencer’s ability to tell engaging stories. They attract audiences, compelling readers to learn more and return to discover the next story. Sponsored content is no different. The most successful influencers can create…

Tips from Linqia Influencers: Improving Engagement and Reach Across Social Channels

Influencers are content creators. Beyond their blogs or websites, they also create content across multiple social platforms including Facebook, Twitter, Pinterest, Instagram, and YouTube. Creating for multiple social channels helps influencers…

Infographic: 7 Tips & Tricks for Posting on Pinterest

Pinterest is among the most popular social media sites in the world. Brands are especially drawn to Pinterest because its focus on visual elements has the ability to inspire followers to make a purchase. In fact nearly 75% of Pinterest users…

4 Tips for Successful Social Media Promotion

  Brands and advertisers sponsor influencer content in order to authentically spread their messages to their target audience by working with people the audience trusts. In turn, influencers drive interest in and engagement with their…

Product Photography: Key Learnings from Baxter of California’s Top Moments

Brands and advertisers partner with influencers whose sponsored content represents the product in the best manner possible, and it’s especially true for influencer-created images. When an influencer program includes a product, brands seek…

Insights

How to Pick the Right Influencer Marketing Partner

By now, it’s clear that influencer marketing is not just another buzzword. Not when three out every four marketers use influencer marketing in some capacity or when nearly 60% plan to increase their influencer marketing budgets in the next…

5 Strategies for Repurposing Influencer Content

Ad blocking adoption in the U.S. is growing at a rate of nearly 50% year over year, equating to $21.6 billion in lost ad revenue in 2015. 84% of Millennials admit that they do not like advertising and fewer than 3% trust TV news and magazines.…

Linqia Named 2016 OMMA Award Finalist in Two Categories

We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an…