Influencer
Photo Inspiration: 7 Ways to Highlight the Holidays
Snowflakes. Pine cones. Scented candles. Eggnog. Chestnuts. Frasier fir. Apple cider. Chunky sweaters. The holiday season is here!
Are you in need of some last-minute ideas for your holiday-themed Linqia programs? We've got plenty! We’ve…
Tips for Creating Your First Sponsored Video
Influencers with the ability to create a quality sponsored videos are in high demand. Brands are increasingly requesting video content in influencer programs, which is unsurprising considering mobile video consumption rises 100% every year and…
6 Tools to Increase Blog Engagement
In the world of influencer marketing, blogging is key. In fact, 45% of marketers selected blogging as their most important content. When brands come to Linqia, they’re looking for influencers who know how to tell a powerful story, one that…
Cooking with Dorot: Top Tips for Picture Perfect Sponsored Food Posts
Dorot, a food brand that produces pre-portioned fresh garlic and herbs, wanted to drive audiences to their newly designed website and encourage new consumers to try their product. Over 60 Linqia influencers with an interest in cooking were invited…
10 Steps to a Successful Linqia Program
A version of this was originally published on Happiest Mama.
Running a blog is a fun creative outlet, but every once in a while it’s nice to be rewarded financially for your blogging efforts by monetizing your blog. Wondering how to monetize…
Advanced Strategies for Designing an Engaging Newsletter
Email newsletters are one of the most persuasive marketing mediums with click through rates 12x higher than social media marketing. Previously, we covered the basic steps of setting up a newsletter that is both inexpensive and effective at engaging…
7 Do’s and Don’ts for Your First Linqia Program
You’ve just confirmed participation in your first Linqia program, congrats! What happens now?
Before diving into content creation and promotion, there are a few best practices and important tips to keep in mind that can help make your first…
High Notes from Mezzetta’s Story of Sauce Program
Mezzetta®, the #1 producer of glass packed olives and peppers, wanted to raise awareness of their tomato marinara sauce line among parents, foodies, and Millennials in the United States. Influencers in the program made and shared original recipes…
Raising Visibility: 4 Social Strategies You May Not Know About
Influencers create content that attracts followers and inspires action. But in order to gain that following, the content has to be visible. If your content isn’t optimized for discovery, you’re missing the opportunity to gain new followers…
Insights
How to Create a Killer Influencer Marketing RFP
This article originally appeared on Business 2 Community.
Influencer marketing is not a passing fad - According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year.…
The Anatomy of Top Performing Sponsored Content
Research shows that influencer marketing can sway the opinions of today’s consumers more effectively than traditional advertising. According to Nielsen, recommendations from people consistently tops the trust rankings across all generations,…
5 Ingredients for a Successful Influencer Marketing Program
According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall…