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92% of marketers found influencer marketing effective in 2017; Influencer content is making a cross-channel impact as industry matures SAN FRANCISCO, CA (PRWEB) DECEMBER 4, 2017 – Linqia, a leader in performance content marketing technology, today released the results of The State of Influencer Marketing 2018, a survey of 181 marketers on how brands and […]
Poll: Measuring Influencer ROI is Top Marketing Challenge in 2017
We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. The Best Team Collaboration Award recognizes “the team whose processes, tools and working […]
This article was originally published in Adweek. When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins. What could Westworld and Kylie Jenner possibly have in common? Truthfully? Not much, if anything at all. So, what is the connection between AI and […]
Influencer marketing has traditionally been viewed as a way for communications professionals to increase awareness and drive engagement around a brand, which is why 78% of marketers cite determining ROI as their top influencer marketing challenge this year. Today we are excited to announce the new Linqia Performance Platform, a new platform built to transform […]
Looking for 2019? Download the latest report here 78% of marketers cite determining influencer marketing ROI as their top challenge in 2017 The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge […]
To combat advertising recoil, brands and marketers are increasingly turning to influencer marketing, which empowers them to reach their target audiences through trusted voices. In fact, three out of every four marketers today use influencer marketing in some capacity and nearly 60% are planning to increase their influencer marketing budgets in the next twelve months. […]
We are proud to announce that Linqia has been named a finalist in the 2017 Content Marketing Awards in the Best Use of Influencer Marketing category. The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each […]
This is the second article in a new monthly column on artificial intelligence (AI) by Jonathan Pollack, Linqia’s VP of Product. Read last month’s post on how “Artificial Intelligence Helps Fuel Influencer Marketing ROI” here. If you’d like to get his articles delivered to your inbox, please sign up to receive updates. AI is a […]
We are proud to announce that Linqia has won Gold 2017 Stevie® Awards in three categories, including PR Campaign of the Year in the Multicultural category and Marketing Campaign of the Year in the Packaged Food and Beverages-Alcohol categories. The company was also awarded three Silver Stevie Awards for Company of the Year and Marketing […]
This is the first article in a new monthly column on artificial intelligence (AI) by Jonathan Pollack, Linqia’s VP of Product. If you’d like to get his articles delivered to your inbox, please sign up to receive updates. When people think about artificial intelligence (AI), they often think about Terminator or Westworld. However, these are depictions […]
Influencer Marketing Works
