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Week of June 8, 2020 Standing Proudly with our Black Community As a society, what we are experiencing today has been a long time coming. A time for reckoning, reflection and reexamination of the status quo. As a company, we vow to stand proudly against racial injustice with our black community. Learn the actions we’re […]
As a society, what we are experiencing today has been a long time coming. A time for reckoning, reflection and reexamination of the status quo. Like all of you, we are sickened by the senseless murder of George Floyd at the hands of 4 Minneapolis Police officers, people who were sworn to serve and protect. […]
Week of April 27, 2020 Welcome to our first edition of What’s Trending?! weekly. During these ever-changing times, this weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know. If you’d like to receive an email alert on Tuesday when we release it, sign […]
In this time of uncertainty, brands are scrambling to decide where to spend marketing dollars, when to activate campaigns, and if they should be marketing at all. This is understandable given the circumstances, so it’s important to step back and look at the current trends to evaluate how and whether to market now. We looked […]
The battle lines have been drawn: major brands are calling on the influencer marketing industry to choose a side when it comes to fraud. Earlier this week, Unilever CMO, Keith Weed announced that the company “is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences […]
Coca-Cola is among a new wave of established brands that are experimenting with consumers as co-creators for their branded content. Last October, the megabrand launched Coke x Adobe x You, inviting fans of the popular drink to create branded content that depicts unifying experiences from real consumers around the world. According to James Sommerville, Coca-Cola’s […]
Linqia’s influencer marketing program delivered stronger results than traditional shopper marketing tactics including FSIs, print and TV.
This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling marketers to circumvent ad blockers and reach consumers through the voices they trust most – their peers. […]
According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall media mix. But what does a successful influencer marketing program look like? The most effective influencer marketing programs contain […]
Schwan’s Red Baron partnered with Linqia to generate 1,400 pieces of original content, driving 23,000 engagements with real people.
Nestlé® Pure Life® achieved 99.5% positive sentiment with Linqia
25% of email subscribers for Walmart “Skip the Line” convert to purchasers
