What’s Trending?! (April 27)

Week of April 27, 2020

Welcome to our first edition of What’s Trending?! weekly. During these ever-changing times, this weekly roundup will cover the latest trends across Instagram, TikTok, Facebook, and other social channels to keep you in the know.

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Without further ado, let’s get into it…


Content & Hashtags:

  • The #DontRushChallenge started on TikTok and quickly became a hit on Instagram, particularly with beauty influencers. In the challenge, people create a short video to the song “Don’t Rush” by Young T & Bugsey that begins with their at-home looks and then instantly shows the make-over.
  • The Bill Clinton Record Challenge is making its rounds across Instagram on Stories and Posts. Users are posting their top 4 favorite albums of all time on this funny meme format. Create your own version here
  • Instagram’s AR filter is used in the new Guess the Gibberish Challenge where users try to decode an illegible sentence in real-time on their stories! This hilarious challenge has people stumbling over their words and laughing out loud.

Data & Updates:



Content & Hashtags:

  • The #SnackBreak trend is full of treats and recipes from all of the home chefs around the world. These instructional videos give step-by-step tips on how to create their favorite snacks at home!
  • People are creating hilarious TikToks to the classic Simple Plan song #ImJustAKid by recreating childhood photos with their families.
  • Mainly focused on household items or designs, the #RandomThings trend has people showing off random things in their home.

Data & Updates:

  • “TikTok” has been mentioned 8.81 Million times in the past 30 days on top channels (Twitter, Reddit, Instagram, Blogs, etc.) – a 55% increase compared to the previous 30 day period.


Trending News on Social Media, COVID-19 and Influencer Marketing:

TikTok launches Donation Stickers, allowing creators to fundraise for coronavirus effortsTechCrunch (April 27, 2020)

NFL Draft’s Marketing Power Endures as Brands Flock to Attract FansFront Office Sports (April 23, 2020)

Updated Retail Outlook: 10 New Predictions for 2020Adweek (April 24, 2020)

How the Coronavirus Will Change our US Digital Video Ad SpendingeMarketer (April 20, 2020)

How Different Generations of Consumers Use Social Media [Infographic]Social Media Today (April 19, 2020)


Here are some brands delivering powerful, new messaging:

Stella Artois: “There’s Always an After” Campaign

Lowes: “Home is What Unites Us” Campaign

Denny’s: Meeting its audience inside of video games



April did not disappoint in the world of influencer marketing and the creator economy.