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Your Guide to Instagram’s Newest Features: Reels, Stories, IGTV, IGTV Ads and Live! Instagram has quickly become the most successful channel for brands and agencies using influencer marketing to drive a return on investment. With over 1 billion active users every month, and over 500 million active users a day, brands can reach their target […]
With major shifts to our world view this year, consumer behavior has developed more dependency on digital shopping than ever before. According to Digital Commerce 360, online spending with U.S. retailers has grown over 30% in the last six months—and the holiday season is sure to be no different. Influencers continue to be one of consumers’ most trusted […]
What Does Instagram Reels Mean for Influencer Marketing? Instagram Reels, TikTok’s biggest rival, just launched in the U.S. to millions of users! Instagram has been beta testing Instagram Reels internationally in countries including, Germany, India, Brazil and France leading up to this big launch, and is now live in over 50 countries with 1.5+ Billion […]
Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated and adjusted. Now, months into the pandemic, we wanted to hear from […]
As a nation we’ve been through wars, hurricanes, and recessions. But these past few weeks, with the sudden advent of the novel coronavirus, everything has been turned upside down. On the business side of things, we’ve never seen consumer behavior change so drastically overnight, creating a completely new reality. At Linqia, we’re constantly tracking trends […]
The State of Influencer Marketing 2020 and COVID-19 In this webinar, Linqia’s Director of Marketing, Alicia Mickelsen, highlights key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, our Brand Partnerships Lead, Keith Bendes, discusses real world advice for you from influencers and Linqia experts […]
Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In fact, nearly 60% of marketers say they are going to increase their influencer marketing […]
6 Steps to Prepare for Influencer Marketing in 2020 Are you ready for 2020? In this webinar, we discuss the key components from our newly released ‘2020 Influencer Marketing Playbook‘, and how to apply them at your brand or agency. Linqia’s Director of Marketing, Alicia Mickelsen, and Brand Partnerships Lead, Keith Bendes, discuss what works […]
The 2020 Influencer Marketing Playbook You’ve probably run at least one or two influencer marketing campaigns by this time, but even if you haven’t, this guide will help you plan your upcoming campaigns for 2020 and beyond. This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on […]
By Nader Alizadeh, CEO and Co-Founder of Linqia We applaud Instagram’s move to remove like counts in the US. Social media anxiety, particularly among younger users, is indeed a problem, and this is a step in the right direction to stop the vanity and comparison nature of social media. With the possibility of like counts […]
At this point, we all know that influencer marketing is much more than just a trend on social media. A recent survey by BI Intelligence actually found that influencer content outperforms typical branded content posted to Instagram by a 203% engagement rate! With such great results, the question at the top of every marketer’s mind […]
Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan”. Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you’re setting up and leveraging influencer in the right way. Watch our new webinar featuring Yolanda Youts, Director […]
