The State of Influencer Marketing 2020 and COVID-19
In this webinar, Linqia’s Director of Marketing, Alicia Mickelsen, highlights key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, our Brand Partnerships Lead, Keith Bendes, discusses real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
– 89% of marketers plan to re-use influencer content across social, website, email & display ads
– 77% of marketers say they plan to work with micro-influencers over other types
– Nearly 100% of respondents plan to use Instagram for influencer marketing this year
– Influencer content outperforms typical branded content by 2.7x on paid channels
