The State of Influencer Marketing 2020

The State of Influencer Marketing 2020

Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In fact, nearly 60% of marketers say they are going to increase their influencer marketing budgets in 2020.

Our annual report, The State of Influencer Marketing 2020, contains findings from our survey with marketers and agency professionals on how they’re currently using influencer, and how they plan to leverage the channel in 2020. How many marketers plan to use TikTok this year? What influencer types will they activate? Download the report to find out!

Key findings from the survey include:

  • 89% of marketers plan to re-use influencer content across social, website, email & display ads
  • Nearly 100% of respondents plan to use Instagram for influencer marketing this year
  • 77% of marketers say they plan to work with micro-influencers over other types
  • Influencer content outperforms typical branded content by 2.7x on paid channels

This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted