If you are not happy with the results below please do another search
A recent exposé in The New York Times found that one company has created over 3.5 million automated accounts, each sold multiple times, providing its customers with an excess of 200 million followers on Twitter. Additionally, Facebook recently disclosed to investors that it had up to 60 million automated users, at least twice as many […]
This article was originally published in Forbes. Influencer marketing shows no signs of slowing down in 2018. A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018. On the other hand, only 5% plan to reduce their influencer marketing budget. […]
This article was originally published in The International Business Times. Keyword stuffing, link building, QR codes, and automated cross-channel posting — all were once promising marketing tactics and strategies that have since been characterized by some as marketing fads. At one point, marketers wondered if influencer marketing was going to suffer the same fate. Many […]
We are proud to announce that Linqia has appointed Daniel Schotland as Chief Operating Officer. Daniel joins Linqia from TubeMogul, where he led the global ad operations, client service and account management teams. He brings nearly 20 years of experience leading advertising and marketing technology companies to Linqia, which he will leverage to accelerate growth […]
This article was originally published in Forbes. With nearly 50% of marketers upping their influencer marketing budgets in 2017, it’s clear that influencer marketing is an effective tactic. Influencer marketing programs, however, are only as good as the influencers chosen to participate. If your influencers don’t believe in the product, it will be obvious that the post is […]
We are proud to announce that Linqia has been named a finalist in three categories in PR Daily’s Content Marketing Awards in the brand awareness, customer engagement, and influencer content marketing categories. PR Daily’s Content Marketing Awards recognizes marketing and communications professionals who write, edit, film, curate, broadcast, and publish superb content to promote their […]
What if I told you that we’re already living amongst artificial superhuman intelligence? Well, it’s true! Although we don’t have robots making our breakfast each morning (yet), we are living and working with AI. In this post, I will prove this seemingly outrageous claim because piecing it together will be helpful in understanding the current […]
We are proud to announce that Linqia has been named a finalist in the 2017 Digiday Awards in the Best Team Collaboration category. The Digiday Awards honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. The Best Team Collaboration Award recognizes “the team whose processes, tools and working […]
This article was originally published in Adweek. When people hear artificial intelligence, they usually think about Terminator or Westworld. When they hear influencer marketing, they often picture Kylie Jenner promoting hair vitamins. What could Westworld and Kylie Jenner possibly have in common? Truthfully? Not much, if anything at all. So, what is the connection between AI and […]
Influencer marketing has traditionally been viewed as a way for communications professionals to increase awareness and drive engagement around a brand, which is why 78% of marketers cite determining ROI as their top influencer marketing challenge this year. Today we are excited to announce the new Linqia Performance Platform, a new platform built to transform […]
To combat advertising recoil, brands and marketers are increasingly turning to influencer marketing, which empowers them to reach their target audiences through trusted voices. In fact, three out of every four marketers today use influencer marketing in some capacity and nearly 60% are planning to increase their influencer marketing budgets in the next twelve months. […]
We are proud to announce that Linqia has been named a finalist in the 2017 Content Marketing Awards in the Best Use of Influencer Marketing category. The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each […]
