If you are not happy with the results below please do another search
This article was originally published in Forbes. Consumers are overwhelmed with content. As media consumption habits change, advertisers are getting more creative with the tactics they use to capture consumers’ attention. Beyond traditional print, television, or radio advertisements, brands are targeting consumers everywhere they spend time – from Spotify ads to pop-up ads, to commercials […]
This is the second article in a new monthly column on artificial intelligence (AI) by Jonathan Pollack, Linqia’s VP of Product. Read last month’s post on how “Artificial Intelligence Helps Fuel Influencer Marketing ROI” here. If you’d like to get his articles delivered to your inbox, please sign up to receive updates. AI is a […]
We are proud to announce that Linqia has won Gold 2017 Stevie® Awards in three categories, including PR Campaign of the Year in the Multicultural category and Marketing Campaign of the Year in the Packaged Food and Beverages-Alcohol categories. The company was also awarded three Silver Stevie Awards for Company of the Year and Marketing […]
This is the first article in a new monthly column on artificial intelligence (AI) by Jonathan Pollack, Linqia’s VP of Product. If you’d like to get his articles delivered to your inbox, please sign up to receive updates. When people think about artificial intelligence (AI), they often think about Terminator or Westworld. However, these are depictions […]
This post was originally published in Business 2 Community. Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling marketers to circumvent ad blockers and reach consumers through the voices they trust most – their peers. […]
This post was originally published in Social Media Today. In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers. As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the […]
A version of this post was originally published in Business 2 Community. In 2017, 86% of marketers used influencer marketing, 92% of whom found it to be effective. Influencer marketing will continue to be an integral part of the media mix in 2018, with 39% of marketers planning to increase their influencer marketing budgets this […]
This post was originally published in Adweek. As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways. As a result, 75% of marketers today use influencer marketing in some capacity, with nearly 60% planning on increasing their […]
This post was originally published on The Huffington Post. Influencer marketing is on the rise. According to Gartner, marketers today are using influencer marketing “as a hedge against [the] declining reach of brand posts,” with 28% planning to start influencer marketing programs in the next year. However, despite its increasing popularity, six out of ten […]
We are proud to announce that Linqia has won 2016 Gold Stevie® Awards in three categories, including 2016 Company of the Year and PR Campaign of the Year in the Multicultural and Social Media categories. Linqia was also awarded Silver Stevie Awards for Female Entrepreneur of the Year and PR Campaign of the Year in […]
This article originally appeared on Business 2 Community. Influencer marketing is not a passing fad – According to Gartner Research, 35% of marketers use it today and another 28% plan to launch influencer marketing programs in the next year. As a result, brands and agencies are increasingly looking to partner with influencer marketing vendors that […]
Research shows that influencer marketing can sway the opinions of today’s consumers more effectively than traditional advertising. According to Nielsen, recommendations from people consistently tops the trust rankings across all generations, beating out websites, TV ads, newspaper ads, and editorial content. As a result, brands and agencies are increasingly turning to influencer marketing, a tactic […]
