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Facebook recently announced an update to its branded content policy that allows organizations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand. This move validates something we’ve always believed in at Linqia – that the content generated through influencer marketing programs […]
Influencer marketing delivers results On average, businesses generate $6.50 for every dollar invested in influencer marketing and 51% of marketers found that customers acquired through influencers were of higher quality than their average customers. It’s no wonder 75% of marketers today use some form of influencer marketing. However, there is still a major misconception that […]
There’s a lingering, yet valid, question in influencer marketing circles today – how can we protect click value and combat traffic fraud? Clicks alone used to be enough to prove a campaign was working, but technology today empowers marketers to track the source of these clicks and many aren’t liking what they see. A study […]
When you’re different, you’re special, and people take notice. As we enter our second consecutive year of profitability and sustained 150% year over year growth, Linqia’s unique offering as the only performance-based influencer marketing platform has been proven beyond a doubt. We also enjoy a 93% customer renewal rate on top of our rapid growth. […]
Want a successful influencer marketing program? You only need to make one decision. Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5 tips to nail your next Influencer Marketing campaign,” or the tantalizing, “Insider Secrets of Influencer Marketing.” There […]
Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing that it would destroy the relationships between consumers and advertisers. Yahoo’s VP of Advertising, Nick Hugh, […]
Influencers love working with Linqia, for many reasons. Here’s why Linqia is the best influencer marketing platform for bloggers and influencers to work with. Fast Cash Our influencers’s favorite reason to partner with Linqia? We pay FAST. All of our program participants are paid within 10 business days, but we always try to make it even […]
If 2015 was the year that content marketing went mainstream, then 2016 will be the year that influencer marketing is taken seriously. AdWeek has declared it the “next big thing,” and it seems the rest of the marketing industry agrees. Currently, over 75% of marketers are currently using influencer marketing in some form. To add to […]
We will run down the different measured metrics used for paid, earned, and owned top of funnel media, and which ones should be most closely monitored. Paid Top of Funnel Media Includes Adwords Paid/Promoted Social Media ads (Facebook, Twitter, Instagram, etc) Display ads Influencers and their original content Effectiveness is Measured With Reach: sometimes measured […]
In our past posts we explored the history of the top of the marketing funnel and its basic mechanics, but now it’s time to get granular and evaluate the specific tools that are currently being used to inspire consumers into the top of funnel. Almost all companies still use traditional top of funnel strategies listed above. […]
We could simply make this a two word post: the Internet. But you’ve come here for more than that, right? Our modern marketing funnel started with E. St. Elmo Lewis in 1898, an advertising pioneer who referred to his AIDA system (attract, interest, desire and action) as a “sales model.” As time and technology progressed […]
(4 min read) The marketing funnel, which can also be referred to as the path to purchase, is essentially the different stages a customer will go through as they decide to purchase your product. Every person embarks on a psychological journey to reach a point where they feel safe and comfortable to exchange their hard-earned […]
