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According to Gartner Research, more than one third of marketers use influencer marketing today. Of those practitioners, 81% found their influencer marketing programs effective. As a result, influencer marketing has become a staple in the overall media mix. But what does a successful influencer marketing program look like? The most effective influencer marketing programs contain […]
Most influencer marketing programs generate hundreds of pieces of original content in the form of blog stories, photos, videos, recipes, and social posts. But what good is all of that content if it is so specific that it can’t be used after the program ends? Many brands and agencies launch influencer marketing programs to fulfill […]
Influencer marketing has become one of the fastest adopted marketing tools in 2016 because it delivers results. When built strategically, influencer marketing programs help brands address some of their biggest marketing challenges, including increasing awareness, engaging consumers, launching new products, and driving audience action. However, despite influencer marketing’s growing popularity, more than half of marketers […]
A version of this article originally appeared on The Huffington Post. Consumers today don’t trust traditional advertising; they trust people. According to Nielsen’s Global Trust in Advertising Report 2015, consumers trust personal recommendations and online reviews above brand advertisements. The distrust is even stronger among younger generations – only 1% of Millennials say they trust […]
Consumers today trust personal recommendations and online reviews more than traditional advertising. As a result, influencer marketing is becoming a staple in today’s digital marketing mix – according to Gartner, 35% of marketers already have an influencer program in place, with another 28% planning implementation in the next twelve months. Many brands and agencies start […]
This article originally appeared in EContent. In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers. But as technology evolved, so did influencer marketing. Today marketers are tapping into influencer programs that are equally, if not more, accountable than […]
Influencer marketing is on fire. 81% of marketers say influencer engagement is effective and another 51% believe it attracts better quality customers than other channels. Brands and agencies use influencer marketing to raise awareness and inspire consumers to take action through website visits, contest entries, coupon downloads, and purchases. But did you know that influencer […]
By now, it’s clear that influencer marketing is not just another buzzword. Not when three out every four marketers use influencer marketing in some capacity or when nearly 60% plan to increase their influencer marketing budgets in the next twelve months. As consumers are constantly overwhelmed with branded content and increasingly wary of traditional advertising, […]
Ad blocking adoption in the U.S. is growing at a rate of nearly 50% year over year, equating to $21.6 billion in lost ad revenue in 2015. 84% of Millennials admit that they do not like advertising and fewer than 3% trust TV news and magazines. The sentiment is clear – people don’t like, or […]
The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we still forget an average of 50% of information within the first hour […]
We are proud to announce Linqia has been named a 2016 MediaPost OMMA Awards Finalist in two categories – 1) Online Advertising Creativity: User-Generated Content; and 2) Online Marketing: Hispanic Marketing Campaign. The OMMA Awards is an annual awards event that honors the best campaigns in Online Marketing Media and Advertising (OMMA) by agencies and […]
A version of this article originally appeared in SocialTimes. Consumers today have unprecedented access to an endless supply of information and opinions, resulting in dynamic shifts in their purchasing behaviors. We live in the age of the empowered and always-on consumer, largely because social media has made it easier than ever for people to share […]
