Navigating the Updated FTC Guidelines

The Federal Trade Commission (FTC) recently updated its disclosure guidelines, something they hadn’t done since 2009. If you work in the influencer marketing industry, that’s a lifetime of change since the last update, so this was a big…

Top 5 Social Media learnings from a H1 2023

The first six months of 2023 brought a slurry of activity from the top social media platforms. Let's break down the top 5 learnings and the news stories that drove them. Top Learnings 1. Paid social is here to stay. Twitter kicked it off…

Social Media News: Threads is here!

In the ever-evolving world of social media, new platforms are constantly emerging, aiming to capture our attention and reshape the way we connect and share content. Instagram, the popular visual-centric platform owned by Meta, recently introduced…

Takeaways from Influencer Marketing Show 2023

🚀Linqia had a great time this week at the Influencer Marketing Show 2023! Exciting developments in influencer marketing took center stage, and we’re sharing our top takeaways below ⬇️ 🤳Creators and brands cannot be overly reliant…

Celebrating 2 Years of NIL

🎉🏀  Anniversary of NIL: Celebrating 2 Years of Change for NIL athletes! 🎉🏈 It's been two years since the NCAA changed the rules on name, image, and likeness (NIL), allowing college athletes to profit off their own brands. In that…
Unleashing the Power of Creator Marketing

Unleashing the Power of Creator Marketing: Key Insights from the Ad Age Creator Summit 2023

The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in…

10 Takeaways from Mediapost CPG Insider Summit

Linqia was on site last week at Mediapost’s CPG Brand Insider Summit for a fun three days of action and insights with brand, agency and platform leaders across the CPG industry. We heard from Danone on their breakthrough nepo babies campaign,…
5 Takeaways from TikTok Partner Day

TikTok’s Creative Partner Day

Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners…
March 2023 Influencer Roundup_LinkedIn_Blog

What’s new in influencer marketing March

 Top News and Stories. Below are Linqia’s favorite stories shaping our industry.  TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with…
February Influencer Marketing RoundUp 2023Linqia 2023

February 2023 Influencer Roundup

 Top News and Stories. Below are Linqia’s favorite stories shaping our industry.  Twitter Twitter will share ad revenue with creators, but only those who pay for Twitter Blue TLDR: Ad revenue-sharing is new for Twitter, and will…
January Influencer Marketing RoundUp 2023

January 2023 Influencer Roundup

Top News and Stories. Below are Linqia’s favorite stories shaping our industry.    Instagram Chief Outlines Key Areas of Focus for the App in 2023 TLDR: Instagram chief Adam Mosseri outlined three key priorities for 2023…

The 2022 Marketing Calendar: A Quick Inspiration Guide for Influencer Campaigns

The 2022 Marketing Calendar: A Quick Inspiration Guide for Influencer Campaigns By Sarah Fruy, VP of Marketing It’s never too late to plan ahead.  As marketers, particularly in the always-on influencer marketing space, it often feels like…