10 US Automotive Influencer Marketing Agencies for Automakers, Dealers, & Aftermarket Brands
In Cox Automotive’s 2025 Car Buyer Journey Study, 63% of 2,300 recent US vehicle buyers said their ideal purchase would combine online and in-person steps. Yet 53% completed every step at the dealership. A creator video can give a shopper…
The Top 10 Influencer Marketing Platforms in 2025: An Objective Review
Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right…
10 US Influencer Marketing Agencies for Enterprise Brands
When Cuisinart Outdoors wanted shoppers to see what its grills could do, Linqia briefed creators to challenge a friend or family member to a cook-off. The organic posts generated 7.6MM impressions. Linqia also ran ads through creator accounts…
How to Use Narrative Mapping to Test Messaging in Influencer Marketing
Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way…
Culture Creators: An Interview Series
What does it take to keep a brand culturally relevant today?
That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable…
Culture Creators: Carmela Luzzi
How Viator is Using Influencer Marketing to Build a Household Name in Travel
From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator…
Culture Creators: Heike Young
How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers
We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce…
Culture Creators: Lexie Barnhorn
How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth
We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world,…
Culture Creators: Amy Powell
Why VICE Studios' Amy Powell Is Betting on Big Swings and Real Stories
We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped…
Culture Creators: Jasmine Taylor
How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant
Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart…
Culture Creators: Kelly Kavanagh
How Haleon Keeps Health Brands Human in a Fragmented Media Landscape
We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, Flonase, and Centrum.
In a space where…
Culture Creators: Sophie Kelly
How Diageo Is Building Global Brands Through Co-Creation, Culture, and Community
We sat down with Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo. She’s known for building powerhouse brands like Don Julio and Casamigos, yet still…
