Influencer marketing has become the cornerstone of many successful brand strategies—just look at how brands are using creators to keep their Big Game campaigns alive well past game day.
With social media constantly shifting, it’s important to track trends over time to gain a full picture of what’s changing, where marketers are spending their budgets, and how they’re approaching influencer strategies. To help support your upcoming campaigns, we evaluated over 200 campaigns to see what’s changing.
In short, we discovered:
There’s always more to uncover in influencer marketing, and we’re here to help. Have questions or want to discuss your next move? Reach out—we’d love to chat!
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