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You’ve done everything you should when putting together your latest influencer marketing campaign. You carefully vetted the influencers, provided a great creative brief, received beautiful content – and now it’s time to watch the engagement roll in. Right? So then why is your sponsored content underperforming? It could be that your campaign doesn’t match the […]
It’s election season, and the days leading up to the election, the election itself, and the aftermath are going to be a very noisy and polarizing time. Between the spread of misinformation, ensuring your advertising is shown alongside safe content, and the rise of political influencers, every brand needs to decide what their role in […]
September brought the rise of a new creator brand to compete with Lunchables, Meta’s AI powered video creator avatars, a brand new YouTube TV experience, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. PLATFORM UPDATES GOOGLE/YOUTUBE Google now highlights content creators as trusted […]
August brought President Biden’s White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let’s break down the top stories in social media and influencer marketing from the month of August. SOCIAL PLATFORM UPDATES YOUTUBE YouTube’s Senior Director of Growth and Discovery answer creators’ most-asked questions TLDR: […]
Creator Councils will enable brands to deepen partnerships with creators via interview and survey research. SAN FRANCISCO, CA, UNITED STATES, September 5, 2024 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Creator Council, a groundbreaking new offering designed to foster deeper collaboration and understanding between brands and […]
July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns, and much more. So let’s break down the top stories in social media and influencer marketing from the month of July. SOCIAL PLATFORM UPDATES META Instagram Will […]
There are over 500k Instagram posts under the hashtag #onthestreet. SAN FRANCISCO, CALIFORNIA, UNITED STATES, July 24, 2024 — Linqia, the premier influencer marketing agency for enterprise brands, today announced the launch of “OTS”, a new offering that enables brands to tap into established “On the Street” creators to develop the trendy style of content you […]
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let’s break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. SOCIAL PLATFORM UPDATES TIKTOK […]
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of the most impressive marketers we’ve had the honor of meeting. Here are our top five […]
SAN FRANCISCO, CALIFORNIA, UNITED STATES, June 5, 2024 — Linqia, the premier influencer marketing partner for the world’s leading brands, announced a new partnership with Snap Inc. to enable Linqia clients to leverage Snapchat’s powerful creator insights to elevate their influencer marketing campaigns. The partnership will allow brands to tap into the vast Snapchat creator community, […]
SAN FRANCISCO, CA, UNITED STATES — Linqia, the calm in the chaotic sea of influencer marketing, introduced today a new and first-to-market offering for beauty brands, the Diverse Beauty Creators Network (DBCN). The Diverse Beauty Creators Network is a pre-vetted, curated roster of rising star beauty creators who exemplify the under-represented audiences they serve. Consumers increasingly […]
Automatically convert creator-generated content into dynamic digital ad assets that can be served across all digital media channels NEW YORK, May 23, 2024 — Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a new strategic partnership with Linqia, the premier influencer marketing partner for the […]
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