Entries by Liz Templeton

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Top 10 U.S. Influencer Marketing Agencies for Pharma & Healthcare

Pharmaceutical and healthcare influencer marketing focuses on partnering with credible voices—doctors, pharmacists, medical researchers, patient advocates, and wellness experts—to communicate accurate, compliant health messages. Campaigns may address treatment education, treatment adherence, vaccine awareness, or OTC wellness products. Unlike consumer marketing, pharma campaigns must navigate strict regulations, including FDA and HIPAA guidelines while maintaining medical accuracy […]

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The Next Era of Influencer Marketing

Influencer marketing isn’t just growing, it’s maturing. Linqia’s newly released 2026 State of Influencer Marketing Report reveals a fast-evolving industry that’s moving from experimental campaigns to essential, full-funnel strategies. Based on insights from over 200 enterprise marketers, the report shows that budgets are up, AI adoption is accelerating, creator content continues to outperform brand assets, […]

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Top 10 U.S. Automotive Influencer Marketing Agencies

What Is Automotive Influencer Marketing? Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about driving, ownership, modifications, and lifestyle. Influencers test vehicles, showcase dealership experiences, and share DIY upgrades, helping consumers navigate complex buying decisions. Studies show […]

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The Top 10 Influencer Marketing Platforms in 2025: An Objective Review

Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right influencers, manage campaigns, and measure real results efficiently. With many options available, it’s important to evaluate influencer […]

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Top 10 U.S. Influencer Marketing Agencies

What is Influencer Marketing? Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional ads, brands lean on trusted voices that resonate with specific audiences. This strategy is rooted in authenticity—when influencers share personal endorsements or lifestyle […]

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Linqia Unveils Resonate Studio, Helping Brands Scale Influencer Content Across Every Marketing Channel

SAN FRANCISCO (August 27, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Resonate Studio, a powerful new video editing solution to adapt and optimize influencer content for any marketing channel.  The release marks the latest advancement in Linqia’s rapidly expanding suite of AI-powered tools designed […]

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How to Use Narrative Mapping to Test Messaging in Influencer Marketing

Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way glass interviews. Enter the process of narrative mapping, which not only helps shape content strategy but also provides highly valuable […]

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Linqia Introduces Brief AI as Part of Broader Influencer Marketing AI Push

SAN FRANCISCO (July 22, 2025) – Linqia, the premier influencer marketing agency for the world’s leading brands, has announced a powerful suite of AI tools designed to redefine how marketers plan, execute, and analyze influencer campaigns. The announcement comes on the heels of the Company’s release of two key features, Brief AI and Conversation Analytics – […]

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Culture Creators: An Interview Series

What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable brands.  Each episode covers topics ranging from how to balance mass-market reach with niche community relevance, to what it […]

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Culture Creators: Carmela Luzzi

How Viator is Using Influencer Marketing to Build a Household Name in Travel From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator (a TripAdvisor company), she’s on a mission to transform the travel experiences platform into a […]

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Culture Creators: Heike Young

How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce before joining Microsoft, Heike brings a unique perspective as both a seasoned marketer and an active creator herself. […]

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