Entries by Liz Templeton

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Marketing at the Speed of Culture 

Culture doesn’t sit still, and marketers can’t afford to either. Relevance today isn’t just about reacting quickly; it’s about showing up with purpose, leading with insight, and making real impact. The Female Quotient once again brought together a powerhouse panel of influential women at Cannes to explore how today’s most effective marketers are navigating cultural […]

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Meet the Women Redefining Influencer Marketing

Influencer marketing has come from being an afterthought to a critical part of a marketing strategy. Many brands have found incredible success by launching new products with influencers, or incorporating influencers into their traditional marketing activations across TV commercials or billboards. But let’s be real: despite its undeniable power to drive engagement, cultural relevance, and […]

Linqia Unveils ‘IRL,’ Bringing Brands to Life Through In-Person Creator Activations

Linqia’s latest offering connects brands with creators to activate cultural events, produce custom experiences, and capture real-time consumer interactions.SAN FRANCISCO, CA, UNITED STATES, April 8, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today reveals a holistic solution, IRL, that provides a powerful way for brands to move beyond digital-only campaigns, […]

Linqia Launches Collegiate Offering in Partnership with REACH and Home From College

A first-of-its-kind solution for brands to reach the coveted college market.SAN FRANCISCO, CA, UNITED STATES, March 5, 2025 — College-aged audiences wield significant purchasing power, prompting brands to focus more on connecting with students who are spending increasing amounts of time on social media and engaging with influencers. Now, brands have a powerful solution to […]

Linqia Launches the VFX Creator Network to Uplevel Sponsored Creator Content

To solve the two biggest challenges in influencer marketing, Linqia introduces a new, unified scoring system. SAN FRANCISCO, CA, UNITED STATES, January 29, 2025 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced a new creator scoring system that empowers brands to measure the impact of their creator partnerships. Creator Intelligence […]

Linqia Launches the VFX Creator Network to Uplevel Sponsored Creator Content

A curated network of VFX creators with a proven track record of making standout content that breaks through the doom scrolling. SAN FRANCISCO, CA, UNITED STATES, October 29, 2024 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced its latest influencer marketing solution, the VFX Creator Network. With over a combined […]

Linqia Provides Unprecedented Access to Creators via New “Creator Council” Offering

Creator Councils will enable brands to deepen partnerships with creators via interview and survey research. SAN FRANCISCO, CA, UNITED STATES, September 5, 2024 — Linqia, the premier influencer marketing agency for the world’s leading brands, today announced the launch of Creator Council, a groundbreaking new offering designed to foster deeper collaboration and understanding between brands and […]

Linqia and Snapchat Partner to Bring Deeper Creator Insights to Influencer Marketing Campaigns

SAN FRANCISCO, CALIFORNIA, UNITED STATES, June 5, 2024 — Linqia, the premier influencer marketing partner for the world’s leading brands, announced a new partnership with Snap Inc. to enable Linqia clients to leverage Snapchat’s powerful creator insights to elevate their influencer marketing campaigns. The partnership will allow brands to tap into the vast Snapchat creator community, […]

Linqia Launches Analytics Upgrade to Enable Real Time Campaign Optimization

SAN FRANCISCO, CALIFORNIA, UNITED STATES, May 8, 2024 — Linqia, the premier influencer marketing partner for the world’s leading brands, today announced an analytics upgrade in its already innovative Resonate Platform. Building on the success of its previous version of analytics, the new version brings expanded real-time data availability, a new and improved UI that enables […]