AI is becoming an everyday creative partner, and we’re taking that partnership to the next level with the launch of Marco AI, a conversational virtual assistant built to help marketers plan, execute, and analyze influencer campaigns.
Continuing to carry the name of Linqia’s beloved starfish mascot, Marco AI lives inside the company’s proprietary platform, Resonate, and acts as a true co-pilot for influencer marketers, simplifying everything from creator discovery to campaign performance analysis.
AI Is Changing Influencer Marketing, Fast
AI is rapidly transforming the way marketers work, bringing more speed, insight, and creativity to every stage of campaign planning. In fact, Linqia’s State of the Influencer Marketing Report found that 74% of marketers are already using AI to generate ideas and write influencer briefs.
Marco AI takes that innovation a step further, embedding AI directly into the influencer marketing workflow to help brands and agencies streamline their operations, spark new ideas, and deliver smarter results.
What Marco AI Can Do
Built right into Linqia’s Resonate platform, Marco AI helps marketers move seamlessly from concept to completion through simple, natural language prompts.
Here’s how Marco works:
- Finds the right creators: Marco can instantly pull together recommended influencers based on industry verticals, past performance, or engagement metrics in order to help marketers identify the best fit for their campaigns.
- Optimizes campaign briefs: Starting from a high-level campaign description, Marco generates and refines briefs with instant suggestions to improve clarity, tone, and creative direction for creators.
- Analyzes performance: Once a campaign is live, Marco surfaces insights across performance metrics like engagement rates and views, providing a holistic look at what’s working and why.
In short, Marco AI helps marketers spend less time switching between tools and more time focusing on strategy, creativity, and results. Early testing showed that Marco AI can reduce the time it takes to go from draft to client review by up to 25%, while increasing overall satisfaction and collaboration across teams.
Marco AI is now live within Linqia’s Resonate platform, with additional capabilities rolling out over time.
👉 See Marco AI in action here.
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