Influencer marketing isn’t just growing, it’s maturing. Linqia’s newly released 2026 State of Influencer Marketing Report reveals a fast-evolving industry that’s moving from experimental campaigns to essential, full-funnel strategies. Based on insights from over 200 enterprise marketers, the report shows that budgets are up, AI adoption is accelerating, creator content continues to outperform brand assets, […]

What is Influencer Marketing? Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional ads, brands lean on trusted voices that resonate with specific audiences. This strategy is rooted in authenticity—when influencers share personal endorsements or lifestyle […]

Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way glass interviews. Enter the process of narrative mapping, which not only helps shape content strategy but also provides highly valuable […]

What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable brands.  Each episode covers topics ranging from how to balance mass-market reach with niche community relevance, to what it […]

How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce before joining Microsoft, Heike brings a unique perspective as both a seasoned marketer and an active creator herself. […]