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At this point, we all know that influencer marketing is much more than just a trend on social media. A recent survey by BI Intelligence actually found that influencer content outperforms typical branded content posted to Instagram by a 203% engagement rate! With such great results, the question at the top of every marketer’s mind […]
Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan”. Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you’re setting up and leveraging influencer in the right way. Watch our new webinar featuring Yolanda Youts, Director […]
Influencer Marketing Spending Is On The Rise
Sponsored by Linqia, Report Provides Tools and Tips for Brands and Agencies to Successfully Run Modern Influencer Marketing Strategy SAN FRANCISCO, MAY 29, 2019 – “The Power of Influence” report, an overview on the state of influencer marketing from research firm Altimeter, recommends brands spend 25 percent of digital marketing budgets on influencer marketing, an […]
Analyst Firm Says Dedicate 25% of Your Digital Spend to Influencer Marketing! Altimeter, the leading social media analyst firm, partnered with Linqia to speak with industry leaders, including McDonald’s and Celestial Seasonings Tea, to determine the best way marketers should implement influencer marketing in their digital strategies. In the new report, The Power of Influence, […]
Q&A with Linqia COO Daniel Schotland on the power of influencer marketing
Influencer marketing shifts to always-on strategy, study says
66% of marketers surveyed ran more than three campaigns last year and 42% have an always-on approach to influencer marketing San Francisco, CA, April 03, 2019 — Linqia, the performance-based influencer marketing company, today released The State of Influencer Marketing 2019 report, its survey of marketers on how brands and agencies are using influencer marketing and how […]
66% of marketers run more than three campaigns a year; 42% have an always-on approach to influencer marketing The results are in…. influencer marketing has come to the big leagues! Download the latest State of Influencer Marketing 2019 report now to see the trends. Key findings from the survey include: 74% of marketers are using […]
2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019. Today, it is reported that 81% […]
Popularity Contest with both video and still images, brands increasingly turn to influencers to engage millennials and gen Z
We are so excited to announce that Linqia has been named a finalist in the 2018 Digiday Technology Awards in the Best Influencer Marketing Platform category. The Digiday Technology Awards recognizes technology platforms that are bringing efficiency, effectiveness and creativity to media and marketing. The awards span solutions for brands, agencies and publishers, honoring industry […]
