6 Key Drivers for Next-Gen Influencer Marketing

Analyst Firm Says Dedicate 25% of Your Digital Spend to Influencer Marketing!

Altimeter, the leading social media analyst firm, partnered with Linqia to speak with industry leaders, including McDonald’s and Celestial Seasonings Tea, to determine the best way marketers should implement influencer marketing in their digital strategies.

In the new report, The Power of Influence, Altimeter outlines how marketers can set themselves up for success, including how much budget to allocate, how to extend the life of an influencer campaign, and how to most effectively get in front of your target audience.

Download to read 6 Key Drivers for Next-Gen Influencer Marketing, including how to:

  • Determine the Right Budget
  • Extend the life of an influencer campaign
  • Develop a process for working with influencers that keeps legal and influencers happy

In addition to the report, Yolanda Youts, Senior Manager – Category Development & Shopper Marketing of Hain Celestial, joined Alicia Mickelsen, Linqia’s Director of Marketing, to discuss key takeaways and dive into influencer marketing best practices. Watch it now in our new exclusive 30-minute on-demand Webinar: How Celestial Seasonings Tea Runs Influencer Marketing.


March was another busy month in the world of influencer marketing and the creator