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230

Measurement and Transparency Take Center Stage

57 percent of marketers plan to increase their influencer budgets in 2020, focusing on campaign measurement accuracy  SAN FRANCISCO, CA — February 24, 2020 — Linqia, the leading influencer marketing company, today released its fourth annual report, “The State of Influencer Marketing 2020: Influencer Marketing Grows Up.” The study surveyed marketers on how brands and […]

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The State of Influencer Marketing 2020

Influencer marketing is no longer the hot young thing making a splash on the party scene. It’s a more mature, savvier grown-up now, with the know-how and skills to help brand’s connect in meaningful ways with any demographic they want. In fact, nearly 60% of marketers say they are going to increase their influencer marketing […]

236

6 Steps to Prepare for Influencer Marketing in 2020

6 Steps to Prepare for Influencer Marketing in 2020 Are you ready for 2020? In this webinar, we discuss the key components from our newly released ‘2020 Influencer Marketing Playbook‘, and how to apply them at your brand or agency. Linqia’s Director of Marketing, Alicia Mickelsen, and Brand Partnerships Lead, Keith Bendes, discuss what works […]

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The 2020 Influencer Marketing Playbook

The 2020 Influencer Marketing Playbook You’ve probably run at least one or two influencer marketing campaigns by this time, but even if you haven’t, this guide will help you plan your upcoming campaigns for 2020 and beyond. This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on […]