5 Tips to Use Influencer Content in Paid Media

5 Tips to Use Influencer Content in Paid Media

How do you effectively use influencer content in your own paid media efforts? After your organic influencer marketing campaign has run its cycle, you’re left with a collection of amazing content from influencers. What do you do next? Use…
Celestial Seasonings Tea Webinar

How Celestial Seasonings Tea Runs Influencer Marketing

Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan". Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you're setting…

6 Key Drivers for Next-Gen Influencer Marketing

Analyst Firm Says Dedicate 25% of Your Digital Spend to Influencer Marketing! Altimeter, the leading social media analyst firm, partnered with Linqia to speak with industry leaders, including McDonald’s and Celestial Seasonings Tea, to determine…

Social Media Week 2019 – Living in an Influencer World

By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand’s media mix. But just because everyone’s doing it, doesn’t mean…

The State of Influencer Marketing Report

66% of marketers run more than three campaigns a year; 42% have an always-on approach to influencer marketing The results are in…. influencer marketing has come to the big leagues! Download the latest State of Influencer Marketing 2019 report…

Webinar: 7 Tips for Influencer Marketing in 2019

2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our…

The State of Influencer Marketing 2018

Looking for 2019? Download it here 81% of marketers are using influencer content in other channels 51% reporting that it outperforms brand-created content The results are in…. 39% of marketers plan to increase their influencer marketing…

The CPG Influencer Marketing Playbook

89% of CPG marketers today use influencer marketing as part of their content marketing strategy. A third of the U.S. population today uses some form of ad blocker while browsing the internet, costing the industry more than $20 billion in ad…

The Value of Influencer Content 2017

86% of marketers use influencer marketing to fuel their content marketing strategies The results are in… 88.5% of marketers find influencer content to be a valuable part of their marketing plan, 57% of whom say influencer content performs…

The State of Influencer Marketing 2017

Looking for 2019? Download the latest report here 78% of marketers cite determining influencer marketing ROI as their top challenge in 2017 The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be…