The State of Influencer Marketing 2018

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81% of marketers are using influencer content in other channels

51% reporting that it outperforms brand-created content

The results are in…. 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% planning a decrease. The State of Influencer Marketing 2018 provides key insights into how brands and agencies view influencer marketing going into 2018.

Key findings from this report include:

  • 86% of marketers used influencer marketing in 2017, 92% of whom found it to be effective
  • 92% of marketers cite Instagram as the most important social network for influencer marketing in 2018, followed by Facebook (77%). At 71%, blogs are a close third, up from 48% last year.
  • 52% of marketers are planning programs that leverage multiple types of influencers (celebrities, top-tier, bloggers, micro-influencers) as part of an integrated strategy.
  • 44% of marketers plan to use influencer content to improve the performance of other digital channels and 36% will integrate influencer content with e-commerce to drive product sales in 2018.

The State of Influencer Marketing 2018 includes responses from 181 marketers across across a variety of industries, including CPG, Food & Beverage, Media, Retail, as well as their agencies.

Download your complimentary copy of the full report and learn valuable insights that can help inform your 2018 influencer marketing strategy.

April did not disappoint in the world of influencer marketing and the creator economy.